Expo West 2026 showcased consumers’ growing demand for products that merge clean ingredients, functional benefits, and nostalgic delight. Brands winning the moment are using wellness claims to stay relevant.
Expo West 2026 signaled a high‑stakes shift as functional snacking and hydration surged, fueled by GLP‑1 consumers and a booming $342 billion natural products market. Yet a counter‑trend toward simple, indulgent “no‑function-needed” treats shows shoppers still crave joy.
NA beer is shifting from hype to habit as growth slows but consumer commitment deepens, driven by health minded Gen Z and demand for better flavor and clarity. The category’s future hinges on expanding drinking occasions – not replacing traditional beer.
Snapple is leaning into ’90s nostalgia with retro packaging and new flavors as Keurig Dr Pepper tries to revive the brand for Gen Z. Experts say authenticity – not flashy redesigns – will determine whether the comeback sticks in today’s health minded market.
