Beverage Archive

Out of Juice? Juice Brands Fight for Fresh Appeal

The juice market is struggling as consumers increasingly seek healthier options. Experts at one recent industry event emphasized the need for brands to seize upon trends like sugar reduction.

3 Key Takeaways from Fresh Thyme Market’s 2025 Food Trends

Fresh Thyme Market recently revealed its 2025 food trends aimed at identifying the consumer preferences shaping Midwestern palates in the coming year. Mangoes, spicy foods, and non-alcoholic beverages are all slated to grain ground.

U.S. Water Quality a Growing Concern for Foodservice

Although tap water in the U.S. is generally safe to drink, Americans don’t trust it: one report found only 41% of customers perceive their water safe. Consumers remain weary of water sources, leaving restaurant operators in a tough spot.

Column: Pepsi Makes Bold Bet on Siete

PepsiCo’s acquisition of Siete Foods is a bold move, especially given that valuations in the Hispanic food space have traditionally been lower than expected. Siete’s better-for-you product line fits well into Pepsi’s snack portfolio, though.

Has Raw Milk Gotten a Raw Deal?

While cow’s milk has waned in popularity, the reputation of raw milk has curdled from being the only show in town to a product whose mere mention is fodder for the most heated of internet debates.

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Drinks Catering to Gen Z Steal the Show in Chicago

The event’s exhibitors focused on foods, drinks, and equipment designed to help foodservice operators create unique taste experiences. Beyond offering crave-worthy fusion dishes and fun iced beverages, exhibitors offered a wide array of vending machines on the show floor.

KEY: The Startup with Zero Sugar and $4 Million in Funding

Could a zero-sugar energy drink be the future of the heavily saturated beverage market? Possibly. KEY, an energy drink start-up, recently emerged with $4 million in funding, according to an article by AFN. The start-up, …

Kombucha: An Ancient Elixir Finds Modern Appeal

The origins of kombucha are shrouded in legend, and the drink’s murky beginnings remained in relative obscurity—at least to western palates—until its rediscovery in the 20th century in something of a cultural phenomenon.

Tequila is Sweet, Smoky, and Everywhere

For many, what began as a collegiate shot has now transformed into an at-home staple, a favorite party mixer, and a ready-to-drink refrigerated option. Tequila continues to capture consumers wherever and however they drink as …

Alcohol-Related Liver Disease Increasing Sharply Among Women

“Was it the six-pack of wine called ‘Mommy’s Little Helper?’ Or ‘Mommy’s Time Out’ wine? Was it the funny phrase, ‘The most expensive part of having kids is all the wine you have to drink?’ The clothes and other goodies branded with, ‘Who is moderation?’ or ‘This is how you adult?’ Our society thinks it’s funny when women drink heavily,” Pengov said.

For Gen Z, Variety Packs Rule Retail

Some of the takeaways from the Circana report indicate that inflation has generally gone pretty easy on the beverage category, prompting marketing teams to “promote their relative price stability and find ways to demonstrate value, recognizing that ‘value’ doesn’t always mean lower price,” and that premium categories continue to outperform more value-based brand propositions.