Root vegetables, exotic Asian citrus fruits, and technologies like fermentation and force carbonation are shaping beverage innovation for both CPG and foodservice brands.
Microtargeting is helping restaurants and CPG brands turn loyalty data and customer behavior into personalized advertising, with Red Robin showing how precision marketing can win back diners.
Pumpkin spice season is starting earlier, with Yelp searches for pumpkin spice lattes surging 301%. Starbucks, Hershey, and other CPG brands are bringing fall flavors to coffee, retail, and snack aisles weeks ahead of schedule.
Applebee’s faces a casual-dining crossroads as inflation-weary consumers demand value and differentiated experiences. The legacy casual-dining chain is betting on menu innovation and dual-branding to regain relevance.
