Consumers are ditching brand loyalty in favor of value, leaving food businesses scrambling to win repeat visits. Upside’s latest report reveals that personalized incentives – not traditional marketing – are the key to turning uncommitted customers into habitual buyers.
Viral social media trends can often translate to real-time impacts for brands – and TikTok’s algorithmic pull is particularly strong.
Canadian cuisine is gaining international acclaim, with chefs showcasing The Great White North’s diverse food culture – from Indigenous influences to locally sourced seafood. As culinary innovators tap into Canada’s vast, untapped gastronomic potential, the world is finally taking note.
7-Eleven is redefining experiential marketing by embedding its brand into live music culture as it works to appeal to to younger consumers.
