In the latest episode of Table Talk, LP’s Kevin Slaughter and BMO’s Thomas DeMinico discuss Mid-Day Squares’ mission and growth. Co-founder Jake Karls explained the larger market gap, overall macronutrient strategy, and how the brand innovated in the face of the ongoing cocoa crisis.
The modern, “accessible consumer” is reshaping how the F&B industry defines value, moving fluidly between premium and budget choices in the same basket. Brands that cling to outdated segmentation risk losing relevance to shoppers who reward products that genuinely feel worth it, according to FI’s resident marketing expert.
Cereal aisle sales fell 1.1% year-over-year, shocking the breakfast category. Gradually, consumers are demanding healthier offerings, and brands must rise to meet them.
California’s new folic acid mandate for corn masa flour spotlights a long overlooked gap in national fortification policy. As more states follow, food manufacturers face rising pressure to adapt formulations that better support public health.
