The Recipe for Success for Kodiak Cakes
Through its unique product offerings and strategic influencer partnerships, Kodiak Cakes has differentiated itself and created a strong brand persona that resonates deeply with modern consumers.
Through its unique product offerings and strategic influencer partnerships, Kodiak Cakes has differentiated itself and created a strong brand persona that resonates deeply with modern consumers.
The future of marketing was examined by executives during this week’s Possible Conference. A key takeaway: shoppable content.
After an endless shrimp fiasco, Red Lobster is reportedly considering a Chapter 11 bankruptcy filing to restructure its debt.
Among CPG energy drink brands, Celsius over-indexes with teens, with 17% citing it as their favorite energy drink brand (vs. ~12% market share) while Monster and Red Bull under-index. Among snack brands, Campbell’s Goldfish are still most preferred. Teens report highest intentions to eat more or the same amount of Mondelez’s Clif Bar and Hershey’s products.
The future of checkout technology, consumer perception and adoption, and operator success is a tricky set of balls to keep in the air all at once.