Creatine appears to be more than a fitness fad, with new formats and use cases fueling its growth. Though men still account for the majority of usage, other demographics have begun taking the supplement to prevent muscle loss, support hormonal health, and more.
Affordability is one of the top barriers preventing Americans from adhering to the dietary guidelines laid out in the new food pyramid. For the average household, it would lead to a 32% increase in annual spending.
Pet food demand is surging as Millennials and Gen Zers treat nutrition for their animals like nutrition for themselves, driving investment from major manufacturers. Brands that can prove true health benefits and ingredient transparency can seize upon the movement.
Menu penetration for breakfast meals is up 6.5% as QSR chains invest in the breakfast daypart to gain foot traffic. McDonald’s recent morning value menu goes toe-to-toe with Dunkin’s recent revamp.
Gen Alpha’s sushi fixation has become quite expensive for parents, though many appreciate that the cuisine is healthier than kid-friendly favorites like chicken nuggets or pizza. So, where did the obsession come from? And how can food industry leaders capitalize on the craze?
