So-called “insurgent brands,” like LesserEvil, Chomps, and Kodiak, fueled a quarter of 2025’s food industry growth, far outpacing legacy competitors. As consumers flock to clean label upstarts, major CPGs increasingly turn to acquisitions to keep pace.
Diageo’s once untouchable spirits empire is scrambling to reassure investors after a four-year, 60% stock slide driven largely by U.S. tequila woes and shifting consumer economics. Despite global strength in beer and whiskey, the company now must prove its premium narrative still holds.
Americans shelled out a record $55B on candy last year, proving indulgence still wins even as prices climb and GLP-1 drugs surge. With seasonal spikes, shifting generational tastes, and value driven channel hopping, confectionery’s growth now hinges on innovation and strategic pack architecture.
Fiber is emerging as the next big functional battleground, but its complexity – and consumer confusion – means brands must balance tolerability and transparency. As GLP 1 users and wellness seekers drive demand, smart formulation and clearer education will separate leaders from laggards.
