Food companies limped through a bruising 2025 as CPG giants, grocers, and fast casual chains saw valuations crumble under weak demand and structural headwinds. Yet, recent weeks hint at selective rebounds, rewarding the players best positioned to execute in a more fragmented market.
Canadian farmers enjoyed record harvests recently, despite floods, drought, and extreme heat, thanks to high tech farming and advanced seed genetics. As climate volatility accelerates, northern growers expect similarly bountiful harvests in the future.
Health-driven consumer habits are shaping produce trends, with broccolini selected as the 2026 Vegetable of the Year and sweet potatoes earning a spot as the honorable mention. FullTilt Marketing also identified the kabocha squash and endive as vegetables to watch this year.
The well-publicized lawsuit that claims McDonald’s misleads consumers with the McRib’s name has sparked debate over transparency in QSR marketing. While legal impact may be minimal, experts say perception risks could force tighter messaging and PR control.
Digital signage is becoming core QSR infrastructure, boosting ticket sizes, reducing decision fatigue, and strengthening guest trust through real time updates. Operators leveraging dynamic menus and time sensitive promos are benefitting.
