Tag: Impossible Foods

Who’s Buying Alt-Meat? Unpacking Consumer Motivations

When it comes to consumers, the alt-meat category has more than its fair share of challenges — and supporters. Who’s buying meat alternatives today and why? Here’s the latest stats from Brightfield Group’s quarterly shopper survey.

Can In-Store Marketing Boost Plant-Based Sales?

As the plant-based industry grapples with plateauing sales at retail, company leaders from alt-meat to tofu are turning a critical eye toward in-store marketing to boost household penetration.

Can Plant-Based Innovation Boost Store Brand Sales?

On the heels of a stagnant sales year for store brands, Amazon and Kroger are bulking up their private label portfolios with plant-based products. Is category innovation on the horizon? The Food Institute Podcast · …

New, Traditional Companies Pushing Innovation in Plant-Based

Omnivores dabbling in plant-based alternatives to meat and dairy products are expected to propel these substitutes into a $162 billion global industry within the decade. With that much money at stake, major food companies, including …

Plant-Based Alternatives Push Further into Fast-Food

Plant-based offerings continue to expand across restaurant menus, as major players like Impossible Foods and Beyond Meat broaden their partnerships with fast-food chains. McDonald’s recently announced plans for a major U.S. expansion of its plant-based …

Report: Plant-based Menu Items Skyrocketing at U.S. Restaurants

With what seems like a new plant-based development each week, it’s no surprise that meat alternatives are now a $14 billion market, according to Tastewise’s new Q3 Market Report: Alternative Proteins. The Food Institute reviewed …

Plenty of Room for Growth in Plant-Based Space

While Oatly may be making waves for its proposed $10 billion IPO, competition in the space continues to heat up as new competitors expand their product ranges. Meanwhile, the health benefits of these products continue …

Prospects for Plant-Based IPOs in 2021

This Episode of the Food Institute Podcast is Sponsored by Mesirow Financial What are the prospects for plant-based IPOs in 2021? Bloomberg Intelligence Senior Analyst Jennifer Bartashus joins the Food Institute Podcast to discuss how …

Once a Fringe Movement, Veganism Goes Mainstream

A vegan diet is essentially the strictest form of vegetarianism. That is, in addition to avoiding animal flesh, vegans also cut out dairy, eggs and animal-derived ingredients, such as gelatin whey and casein. And as …

Food Tech Driving Down Price of Alt Protein

As the demand for alternative meat products continues to grow, companies are cutting prices to keep up with competition and to become more accessible to all consumers. PLANT-BASED MEAT REDUCES RETAIL PRICES Impossible Foods recently …

Plant-Based Expands into International Markets

Several plant-based meat companies are making strides in international markets. Impossible Foods is rolling out Impossible Sausage Made From Plants in Hong Kong. Consumers in Hong Kong can now buy the sausage as a breakfast …

Plant-Based Continues to Resonate with Consumers

Shoppers are increasingly turning to plant-based products. The specialty plant-based segment has grown more than 27% since 2017, reaching nearly $5 billion in total brick-and-mortar sales in 2019, according to the recent State of the Specialty …