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Innovative Products Lead in 2020

Innovation will drive business growth in the new normal, according to Nielsen. Nielsen recently released its 2020 U.S. BASES Top 25 Breakthough Innovations List which includes several food and beverage products. Trending themes among the …

CPG Brands Continue to Profit as Consumers Stay Home

Several CPG brands recently released quarterly earnings, displaying high demand for snacks and ingredients as consumers cook at home.   PepsiCo Quarterly sales for PepsiCo grew by more than 5%, fueled by higher sales of …

How CPG Companies are Strategizing to Thrive During Pandemic

Consumer packaged goods (CPG) companies, such as Mondelez and Nestlé, are finding new opportunities to stay competitive and succeed during the pandemic. Mondelez Mondelez International has been successful in direct-store delivery (DSD)—a logistics fulfillment system …

Will Pepsi’s Driftwell ‘ScaleWell’?

PepsiCo. Inc.’s PR tease for the Driftwell sleep aid beverage represents the company’s latest new brand creation since Bubly. Launching new trademarks has a very checkered history at public firms. Most of these launches quietly …

Large CPG Companies Continue to Pivot

Kraft Heinz plans to cut $2 billion in costs over five years, reported The Wall Street Journal (Sept. 15). The company will be making cuts more strategically than in the past, according to CEO Miguel …

Preparing for a Pandemic Fall

Robyn Carter, founder and CEO of Jump Rope Innovation (JRI), joined the Food Institute Podcast to discuss consumer perceptions and desires during the pandemic. With the back-to-school season in full swing, and Halloween, Thanksgiving, and …