Tag: CPG

Training the Next Gen of Food Industry Managers

What separates the average and the exceptional food and beverage company? A key part of the answer may lie in how leaders within the organization are trained. Traditional management theory would suggest that companies should …

How I Scaled My CPG

In 2018, Michael Pan rolled up his sleeves, cashed out his 401(k), and took on several loans to start Pan’s Mushroom Jerky. Just 2 years and one Shark Tank appearance later, the product finished 2020 …

De-Platforming Your Brand for Exponential Growth

The Problem Top two investor questions for a consumer startup? 1) Do you have product-market fit yet? And 2) What is the platform? Building a platform brand right from the start is the strategy equivalent …

Why Agility Should Be Top-of-Mind for Both CPGs and Retailers

Amid rising demand for fresher food products, companies need to ensure their inventory is data-driven, with technology and procedures in place to adapt to a rapidly-changing market, according to Venky Ramesh, head of strategic business advisory …

CPGs Refocusing on Faster-Growing Categories

The pandemic changed a lot of consumers’ attitudes towards foods and snacks, focusing more attention on healthier living and alternatives to traditional foodstuffs. As those trends accelerate, CPG companies are rethinking their structures and offerings …

Cold Brew Coffee Waking Up Summer Menus

The cold brew coffee trend is gaining serious momentum. Market research company Technavio recently released a report predicting the cold brew trend’s trajectory — 57% by 2025 — after 26% YoY growth in 2021. The …

Meal Kit Services Pivot as Pandemic Eases

Despite stronger sales earlier in the pandemic, the meal kit industry still has room to grow, with Statista projecting the U.S. market to reach more than $10 billion by 2024, compared to $6.9 billion in …

Retailers Overloaded with Inventory at Summer’s Outset

Who doesn’t love a bargain? Consumers likely will be in luck this summer as retailers, whose inventories have swollen largely due to the pandemic and shifts in buying behaviors, try to rationalize their stocks amid …

Proof of ESG: Blockchain Solutions

What is ESG, and how can food and beverage (F&B) companies apply blockchain solutions to provide transparency to customers, clients, and investors? This topic is addressed in this exclusive Food Institute webinar featuring Marcum and ...

IRI: Global Snacking Trends to Watch

A recent webinar from market research firm IRI unpacked various snacking opportunities around the globe that are enticing shoppers amid current economic challenges and new patterns of consumption. Here are a few key takeaways: The …

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2021 Food Labeling Summit

To Inflate or Not to Inflate Your Pricing

The best time to measure the privilege of being an iconic brand is any period of rapidly spiking inflation. The Consumer Price Index has jumped 8.5% in the last year alone. And the country’s most …

Tips for Capitalizing on Plant-Based Products

Lead with delicious and prepare for scrutiny ROBYN CARTER, CEO OF JUMP ROPE INNOVATION “I think the most important thing for CPG companies to consider when they’re innovating around plant-based options is that it’s critical ...

3 Strategies for CPG Success During a Recession

During the Great Recession, consumers spent less, traded down, and cut back on many CPG purchases. A recent report from the IRI Recession-Proof Your Business series explored these behaviors to glean strategies for success in …

Analyzing Whole Foods Foot Traffic

A new report from Placer.ai, titled Placer Spotlight: Whole Foods’ Journey Since the Amazon Deal, takes a closer look at Whole Foods foot traffic data over the past several years. Here are some key takeaways: …

Why Coaching Frontline Managers Is a Must in the Food Industry

This article is written and sponsored by Proaction International. We’re all familiar with the job market buzzwords dominating today’s food and beverage industry headlines: The Great Resignation, tight labor markets, concerns about returning to the workforce …

CPG Food Brand Loyalty Taking Hit Amid Rising Inflation

With inflation raging, consumers are beginning to cut costs on everyday CPG food items. And as a result, brand loyalty is taking a hit. Private-label brands, after two pandemic years in which they lost market …

3 Keys for Successful Social Media Marketing

Food businesses are losing faith in Instagram following a change in its algorithm. The social media platform’s choice to prioritize videos over photos has created unforeseen costs for small businesses, leaving many owners frustrated, reported …

The Plant-Based Protein Movement and Market Outlook

Plant-based innovations are disrupting the food industry, as the category’s growing prevalence in environmental, social, and governmental (ESG) matters drives investor interest from farm to fork – and beyond. Research from Bloomberg Intelligence suggests the …

TikTok is Becoming a Food Industry Influencer

Users sharing their food on social media is nothing new, but TikTok is taking the phenomenon to new heights. Earlier this week, the hashtag for “food” had garnered a whopping 268 billion views on the …

CPG Companies Eye Plant-Based Market with Different Goals

More major CPG companies are playing in plant-based, flagging the alt-protein category as a potential catalyst for growth. But industrywide, the depth of that value is not easily measured in broad strokes. “When you factor …