This webinar featured SRW and Barrel – two leading marketing and design companies in the food and beverage CPG space – to share their latest insights on effective marketing and website design strategies for 2024. …
In 2023, we also saw a growing trend among consumers to adapt their buying habits to save money by trading down and prioritizing cost savings over quality, with 66% of consumers seeking out less expensive goods in 2023.
“Tomorrow’s winners will vary how they generate demand across their portfolios, with mass activation for their biggest brands and more targeted treatment for niche and insurgent brands,” Kyle Weza, global co-lead and brand accelerator for Bain & Company, said in the report.
Despite some titans of the pantry and cookie jar winning in their categories (Keebler’s Chips Deluxe Fudgy in the Cookie category; Dr. Pepper Strawberries & Cream in Soft Drink), better-for-you offerings not only abounded but won several snacking categories.
Dunkin’ Donuts’ shift to simply Dunkin’ serves as the gold standard in the contemporary rebranding landscape.
Cocoa prices are nearly 65% higher than they were one year ago, and New York futures prices have hit a 46-year high.
On July 1, Hein Schumacher took over as chief executive officer of Unilever. His appointment followed a long search that brought him into the company from Dutch dairy co-op Royal FrieslandCampina, and his immediate mandate …
“It’s not KETO, it’s not gluten-free, it’s not upcycled grain or something super narrow – it’s a business at the end of the day that needs to make money,” he said, “and if it’s good enough for Erewhon, it should be good enough for many people.”
Monolithic allegiance has given way to the brands and companies that can provide the best, most convenient, and value-driven experiences, making every consumer a seven-headed hydra.
Nostalgia and fond memories have kept cookies popular and the treats remain a favorite because of their portability and versatility.
And that’s OK. In many ways, being authentic isn’t about the best product or service or value or lifestyle; it’s about being human, which is being vulnerable. Vulnerability is the heartbeat of authenticity, the subtle brand drumbeat that brand advocates and consumers can hear. Without a heartbeat – without being occasionally vulnerable – it will be hard to resonate and grow the brand in a way that feels organic, fresh, and authentic.
“Remember that running a food and beverage business can sometimes be akin to ‘buying yourself a job;’ it may not always guarantee immediate or substantial returns on investment.”
Anchin, a premier accounting, tax, and advisory firm serving the Food & Beverage and Beauty, Health and Wellness industries, hosted its “State of Food, Beverage and Beauty” in November.
In September, TikTok became more than a video sharing social media platform. The app known for dance fads, cooking demos, viral challenges and conversation duets is taking on e-commerce. TikTok Shop, which launched for all …
Companies like Grand View Research and Future Market Insights have produced a host of health and wellness reports recently. The reports noted, for example, that the global prebiotics market size is valued at nearly $6 …
In the age of transparency, nearly half (45%) of shoppers have heard of greenwashing and one-third (33%) are skeptical of green labels and sustainability claims.
On Day 2 of The Food Institute’s Latam Food Week, a new generation was coined: Generation H. “Think of it as Gen Z meets Hispanic culture,” said Hunter Thurman, president of Alpha-Diver, “a high-sensory, emotion-first …
Ivonne Kinser kicked off the inaugural Latam Food Week with a rather bold statement. “When we look at the nomadic [nature of] Latin American culinary culture, there’s unlimited sources of flavors,” the food industry insider …
Sometimes fans get the best of their preferred brands and flavors by creating demand for a once-unthinkable product or simply demanding the return of favorite LTOs.
Packaged food stocks experienced a banner year in 2022. The five biggest manufacturers—General Mills, Kraft Heinz, Campbell Soup, Kellogg, and Conagra Brands—on average returned 22% including dividends. On the same basis, the Standard & Poor’s …
This fall, candy manufacturers are faced with a frightening reality: many shoppers are planning to ease back on Halloween-related purchases. A new Halloween Spending Trends report revealed 73% of Americans said their shopping for the …
As the days get shorter and the sound of each crisp breeze rustling through the trees seems to whisper, “pumpkin spice,” it’s time to shine a light on the other fall flavors that consumers crave. …
According to a recent Kantar report, Latin America is home to nearly 40% of the global CPG and FMCG brands that are growing. Here’s a look at the most popular CPG brands in Latin America, …
Every dairy category has seen positive growth, from milk, natural cheese, and eggs to yogurt, cream cheese, dairy processed cheese, and whipped toppings, all helping power the #SummerOfButter.
The average family back-to-school spend is $890.07, driven largely by the cost of electronics.