Increasing sales through connected TV and display ads may seem difficult during a pandemic, but that’s precisely what Filippo Berio and Valassis set out to do. In this episode of the Food Institute Podcast, Filippo Berio Marketing Manager Meghan Boyd explains the partnership her employer formed with Valassis, a Vericast company, to push sales up via a digital smart-TV campaign and other display ads. Valassis Executive Director Kevin Leary also joined to share insights gleaned from the promotional effort.
Increasing Sales Through Connected TV and Display Ads:
Hosted By: Chris Campbell
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More About Meghan Boyd:
Meghan Boyd is the Marketing Manager of Filippo Berio, makers of authentic, quality olive oils, pestos, vinegar, and glazes. After 4 years with Filippo Berio, Meghan spearheads much of their digital advertising while also contributing to strategic initiatives within the company. Though now in CPG, she previously worked on brands in fine jewelry/watches, home appliances, and restaurants.
More About Kevin Leary:
Kevin Leary is an Executive Director at Valassis, a Vericast business, managing client relationships within the CPG industry. He strategizes and designs end-to-end marketing solutions to help CPG brands drive commerce. He has been with the company since 2014 but has been in the CPG marketing industry for 16 years.
Learn More About Filippo Berio:
Learn More About Valassis, a Vericast company:
Illumis Website: https://www.valassis.com/our-technology/illumistm-driving-marketing-results-accelerating-commerce-valassis/
Vericast Website: http://www.vericast.com