From Liquid Death to Pepsi, Burger King, and Starbucks South Korea, edgy campaigns can either build buzz or spark backlash. Marketing experts explain why brand permission often makes the difference.
Ye (fka Kanye West) stoked controversy that led PepsiCo and Diageo to pull out as sponsors of a U.K. music festival that was canceled shortly thereafter. Morality clauses are becoming more commonplace in contracts to protect brands from reputational damage.
Hormel is riding the protein boom and snack as meals craze, doubling down on value and global flavors. With AI insights and a premium to budget portfolio, the processor is aggressively positioning itself for fragmented, omnichannel consumers.
Luxury grocers are booming by selling “affordable luxuries” to affluent and younger consumers who treat premium food as identity and experience. The longevity of these high-end retailers hinges on delivering meaningful experiences.
