Domino’s Pizza is banking on individual-sized, Detroit-style pizzas to increase sales. The new rectangular “Domino” pizza will feature buttery-flavored pan dough encrusted with real Parmesan cheese, with a crispy Detroit-style crust.
The Domino, which reportedly targets solo diners, will also feature two layers of cheese and a drizzle of garlic seasoning.
“The Domino fills a gap in our portfolio,” said Joe Jordan, chief operating officer and president of Domino’s U.S., and the chain’s incoming CEO.
“When everyone wants something different, traditional pizza falls short,” he added, in a statement. “The Domino lets every person build the exact pizza they want.”
When Will Domino’s New Pizza be Available?
Domino’s claims that the new menu item tested extremely well, as modern consumers seek customizable, portable options. The chain is confident that customers will purchase the Domino, which launches nationwide on Aug. 31, for occasions such as lunch on the go and late-night snacks.
The new pizza product is cut into two slices and will be available as part of the chain’s Mix and Match Deal, in which customers can choose two or more menu items, including a two-topping Domino, for $6.99 each.
During Domino’s Q2 earnings call in July, CEO Russell Weiner claimed the product is “unlike anything we’ve offered before,” and “addresses an unmet consumer need,” as reported by nrn.com.
Pizza Competition Intensifies
The new menu item could also help Domino’s fend off growing competition from independents and convenience stores, nrn.com noted. A recent Bank of America report suggested that multiple major pizza chains may be losing market share to C-store chain Casey’s General Store, for example, which sells pizza by the slice, not to mention fuel.
Rival Pizza Hut remains powerful, too, albeit during a transitional phase.
That said, Domino’s still ranks as the largest pizza company in the world, with more than 22,500 stores in over 90 markets. The 66-year-old chain reported global retail sales of more than $2.6 billion in the trailing four quarters ended June 14, 2026.
Food for Thought Leadership
Joe Slater, President and CEO of Gleaners Food Bank of Indiana, talks about the changing realities of food insecurity and how food banks are evolving to meet growing demand. Slater explains that today’s food-insecure population increasingly consists of working adults holding one or more jobs, as rising living costs outpace wages and changes to federal assistance programs leave many households with few options.
