Tag: CPG > Page 5

How the Health and Wellness Trend Is Impacting CPGs

The Health & Wellness movement has made great strides over the past few years. And, the trend only intensified during the pandemic, although indulgent eating was a contradictory development for many consumers. CPG companies are …

Increasing Sales through Connected TV and Display Ads

Increasing sales through connected TV and display ads may seem difficult during a pandemic, but that’s precisely what Filippo Berio and Valassis set out to do. In this episode of the Food Institute Podcast, Filippo …

The Ongoing Problem with Brand Accelerators in the U.S.

This article is the first in the FI Quarterly Series on Emerging Consumer Brands.  The continuing problem with corporate and independent accelerators is two-fold: the screening process and the mentors available to each cohort. An …

CBD Market Likely to Expand Under Biden Administration

More consumers are trying hemp-derived CBD products, inspiring supermarket chains like Fresh Thyme Farmers Market to increase CBD offerings, reported Forbes (Jan. 18). PRODUCTS ON THE MARKET Brightfield Group estimates the total U.S. CBD market …

CPG Companies Add Healthier Brands to Attract Consumers

Consumers are looking for healthier snacks and CPG companies are taking notice.  Mondelez International’s 2020 State of Snacking report found that consumers are highlighting the importance of snacks that enable them to lead healthier lifestyles. At the …

McCormick Enters New Year on Acquisition Spree

McCormick & Company, which manufactures spices, seasoning mixes, and more for a large swath of the food industry, has worked feverishly in recent months to strengthen and diversify its business through strategic acquisitions. In particular, …

CPG Manufacturers Respond to Financial Concerns of Consumers

Financial strains caused by the pandemic are the main source of worry concerning grocery prices, according to dunnhumby’s latest Consumer Pulse Survey. Forty-nine percent of respondents said their personal finances were poor—a 20% increase since …

Innovative Products Lead in 2020

Innovation will drive business growth in the new normal, according to Nielsen. Nielsen recently released its 2020 U.S. BASES Top 25 Breakthough Innovations List which includes several food and beverage products. Trending themes among the …

CPG Brands Continue to Profit as Consumers Stay Home

Several CPG brands recently released quarterly earnings, displaying high demand for snacks and ingredients as consumers cook at home.   PepsiCo Quarterly sales for PepsiCo grew by more than 5%, fueled by higher sales of …

How CPG Companies are Strategizing to Thrive During Pandemic

Consumer packaged goods (CPG) companies, such as Mondelez and Nestlé, are finding new opportunities to stay competitive and succeed during the pandemic. Mondelez Mondelez International has been successful in direct-store delivery (DSD)—a logistics fulfillment system …

Will Pepsi’s Driftwell ‘ScaleWell’?

PepsiCo. Inc.’s PR tease for the Driftwell sleep aid beverage represents the company’s latest new brand creation since Bubly. Launching new trademarks has a very checkered history at public firms. Most of these launches quietly …

Large CPG Companies Continue to Pivot

Kraft Heinz plans to cut $2 billion in costs over five years, reported The Wall Street Journal (Sept. 15). The company will be making cuts more strategically than in the past, according to CEO Miguel …

Preparing for a Pandemic Fall

Robyn Carter, founder and CEO of Jump Rope Innovation (JRI), joined the Food Institute Podcast to discuss consumer perceptions and desires during the pandemic. With the back-to-school season in full swing, and Halloween, Thanksgiving, and …

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