Shoppers convinced inflation is spiraling are flocking to value-driven grocers, supercharging private label growth and digital deal hunting. Walmart is capitalizing on the shift, posting record penetration and momentum that’s redefining the competitive grocery landscape.
Baby Boomers remain the food industry’s quiet powerhouse, controlling unmatched wealth and displaying stronger loyalty than younger cohorts. Experts note that brands that overlook older adults’ appetite for quality and hybrid convenience risk leaving serious money on the table.
Gen Z is reshaping campus dining with a sharp tilt toward high‑protein meals, clean ingredients, and functional beverages that promise energy and performance. Yet they still crave customizable indulgence, from dirty sodas to bao buns, creating a complex playbook for operators.
Super Bowl 60’s priciest ads spotlighted food delivery and beverage giants leveraging celebrity power, light-hearted humor, and emotional storytelling. Budweiser’s patriotic Clydesdale and eagle spot emerged as the industry’s breakout winner among brand strategists.
