Many consumers are less concerned about material possessions and are instead turning toward experiences for fulfillment, sparking a resurgence of the so-called “experience economy,” which is also evident in food and snacking choices. In the …
The future of marketing was examined by executives during this week’s Possible Conference. A key takeaway: shoppable content.
Among CPG energy drink brands, Celsius over-indexes with teens, with 17% citing it as their favorite energy drink brand (vs. ~12% market share) while Monster and Red Bull under-index. Among snack brands, Campbell’s Goldfish are still most preferred. Teens report highest intentions to eat more or the same amount of Mondelez’s Clif Bar and Hershey’s products.
The all-night diner is all but dead in America, with Yelp revealing that the number of 24-hour eateries is down 18% since 2020.
Other noteworthy shifts include the emergence of Gen Z and Gen Alpha as influential consumer groups. These young consumers are influencing market trends such as the push for labeling transparency and ethical production.
For starters, the global demographic landscape is undergoing a noteworthy transformation, with “second lifers” – those embarking on new chapters post-retirement – emerging as a powerful group of consumers. By 2050, the over-60 demographic is expected to double. This shift is pushing the market towards balanced nutrition.
The statistics send a clear message: consumers the world over are searching for functional foods and beverages in 2024
Magic Spoon cereal is twice as expensive as most other name brands. Many regard its flavor as questionable and its better-for-you status isn’t as rock solid as consumers would like to believe.
Co-Branding is a powerful tool to pique consumer interest, from Oreo and Breyers Ice Cream, to Mike’s Hot Honey and Lou Malnati’s pizza,
A wrap battle is booming in the QSR arena. By remixing preexisting ingredients with build-your-own appeal, major players are producing flavor-drenched “hunger hacks” and fresh affordable snacks that span dayparts.
Across the US, inflation-weary consumers continue to push back on years of price hikes, cooking from home or simply buying less to save more.
By offering authentic, boldly flavored dishes, Nolita in Florida is proving that fine dining is alive and well post-pandemic.
According to brand strategy experts, Gen Z consumers currently seek experiences and cultural relevance from CPG companies.
The high cost of seafood and the very clear preference for certain fish is the reason behind the caution, but it could be a lost opportunity for restaurants to stand out and become true destinations for seafood.
Clean-label initiatives continue to rise within the plant-based category and beyond as concerns surrounding ultra-processed foods intensify and more consumers prioritize what’s NOT in their products.
Try as plant-based brands might, traditional meats remain the largest generator of revenue in fresh departments, according to recent findings.
Fresh orange juice producers continue to walk a fine line between supply and demand while consumer beverage preferences fluctuate widely.
The arrival of McDonald’s new CosMc’s concept sent a wave of excitement rippling through the fast-food world.
The AHA is wrong about fasting: what religions have preached for millennia is been embraced by the scientific community as well.
Limited-time offers (LTOs) continue to drum up significant business for restaurants, particularly among fast-food chains, in 2024.
There’s a new variable in the $45.1 billion pizzaverse: an Asian-influenced variety that utilizes a mochi pizza crust.
According to the USDA, global cheese consumption is projected to reach a record high of 21.6 million metric tons this year. Cheese consumption is up 5.7% compared to five years ago.
Josh Linkner issued the opening keynote for the COEX 2024 and noted that creativity and innovation was critical for continued growth and success. He also noted that research had found all humans are naturally drawn to creativity, but that it manifested in different ways.
Could a shorter, 4-day work week be the answer to employee happiness and increased productivity? The debate continues among experts.
How many times have you heard: If a deal is too good to be true, it probably is. And nowhere is that more apparent than when companies practice “drip pricing,” the practice of luring the …
Update: Since its recent earnings call, Wendy’s released a statement that noted “Any features we may test in the future would be designed to benefit our customers. … Digital menuboards could allow us to change …
Juice It Up!, a restaurant chain focused on healthier-for-you offerings like super fruit bowls, has recently enjoyed a 38% sales surge.
Grocery shoppers are adapting their buying patterns in response to economic uncertainties and external influences in 2024.
The other day, I took my son to Five Guys and he got a cheeseburger, fries, and a milkshake. It was almost $20 … yet there was a line all the way to the door. …
Eggs and bacon or sausage: The traditional American breakfast – or at least it used to be. The Wall Street Journal recently reported that the pork industry currently is so efficient, it’s producing more meat …
Despite some titans of the pantry and cookie jar winning in their categories (Keebler’s Chips Deluxe Fudgy in the Cookie category; Dr. Pepper Strawberries & Cream in Soft Drink), better-for-you offerings not only abounded but won several snacking categories.
Many brands miss the mark when they attempt to connect with Gen Z – a cohort that’s now coming into economic power.
Across the U.S, social chatter is shaping wellness conversations and boosting demand for related ingredients. Here are three wellness trends to watch, according to a new report from Brightfield Group. Immunity Now Within Brightfield’s Wellness …
For ketchup manufacturers, #TheKetchupChallenge is a welcome crimson blip on the mid-winter radar. Ketchup sales are up 7.6% in the 12 weeks ending February 2, 2024, outpacing mustard, jams, honey – even mayonnaise – as unit sales are also up 2.0% during the same period.
Dairy producers are ramping up their efforts to scrub ‘milk’ from the labels of alternatives. How critical is the term in plant-based marketing? Could waging “milk wars” significantly improve traditional dairy’s bottom line?
Employees at Chick-fil-A’s 3,000-plus locations “are trained to genuinely care about the customer’s experience,” said Courtney Haywood, a brand manager and the CEO of Courtney Haywood Agency Partners.
