Flavors like matcha, hot honey, and pickles are surging in 2025, driven by viral trends and nostalgic cravings. Social media-savvy consumers are rewriting the flavor playbook – and retailers are hustling to keep pace.
Post-pandemic consumers crave mental clarity, but trendy snacks often miss the mark. Experts urge F&B brands to spotlight whole foods, omega-3s, and gut-friendly nutrients to support brain health.
Millennials and Gen Z are snacking with style – treating pantry items as identity statements and status symbols. Brands that blend bold packaging with shared values are seizing this flavorful form of modern self-expression.
Over the past few weeks, CPG giants have pledged their support in removing select artificial food dyes in an apparent bid to align their practices with the U.S. Department of Health and Human Services and …
Once rooted in Filipino comfort food, ube is now infusing menus and retail shelves with color and cultural depth. F&B leaders are embracing it as both a flavor trend and storytelling vehicle.
Food and beverage businesses have begun to feel the impact of tariffs imposed by President Donald Trump. Some have absorbed the blow. Others were left staggering. When the U.S. raised steel and aluminum tariffs to …
Consumers are ditching brand loyalty in favor of value, leaving food businesses scrambling to win repeat visits. Upside’s latest report reveals that personalized incentives – not traditional marketing – are the key to turning uncommitted customers into habitual buyers.
Viral social media trends can often translate to real-time impacts for brands – and TikTok’s algorithmic pull is particularly strong.
Canadian cuisine is gaining international acclaim, with chefs showcasing The Great White North’s diverse food culture – from Indigenous influences to locally sourced seafood. As culinary innovators tap into Canada’s vast, untapped gastronomic potential, the world is finally taking note.
7-Eleven is redefining experiential marketing by embedding its brand into live music culture as it works to appeal to to younger consumers.
The National Grocers Association recently led efforts to urge Congress to reject a proposal that will slash SNAP funding by 20%.
Grocers are rethinking the shopping experience to engage with Gen Z, which wields $984 billion in spending power and demands digital-infused interactions.
Recently, People’s Union USA began calling on consumers to boycott products from various businesses in protest of alleged social, economic, and environmental offenses. Monday, participating consumers kicked off a seven-day economic blackout of General Mills.
Chronic inflammation has been associated with health issues ranging from anxiety and depression to heart disease and neurodegenerative disorders. Research reveals that the Mediterranean diet, which includes a large quantity of fruits, vegetables, whole grains, and healthy fats like fish and olive oil, shows substantial promise in lowering inflammation markers.
A new survey by Zilliant reveals that nearly half of businesses plan to pass tariff-related costs onto consumers. As companies navigate tariff-related challenges, transparency with consumers will be critical to maintaining trust and avoiding backlash.
After the Maman Salted Tahini Honeycomb Latte and Edith’s Tahini Frozen Cold Brew went viral on social media, Yelp searches for tahini coffee drinks soared. While the plant-based sesame seed paste has been a staple in Middle Eastern cuisine for centuries, lately tahini has been carving out a space for itself within the coffee category.
The spicy flavor trend is setting the F&B world ablaze, with bold innovations such as hot honey sausage for pizzas and chili-infused ice cream captivating adventurous consumers. These days, the innovation even extends into drink aisles.
The latest Taking Stock with Teens survey by Piper Sandler reveals a generation of U.S. teenagers with rising annual spending (up 6% from last year). Chick-fil-A and energy drinks currently dominate teen preferences, highlighting opportunities for targeted marketing strategies.
The 2025 American Diner Trends Report uncovered the top dealbreakers that deter diners, such as negative word-of-mouth, health inspection warnings, and long wait times. With distinct preferences emerging among Gen Z and older cohorts, the report illustrated how restaurants can win over consumers.
Grubhub recently announced it is bringing Seamless back as a standalone brand specifically for the NYC community. The strategy endeavors to target the market as part of the “next chapter” in its partnership with Wonder.
The bipartisan reintroduction of the Hot Foods Act aims to modernize SNAP policies by allowing participants to purchase hot, prepared meals. This legislative change, strongly backed by industry leaders, could open new avenues for the food sector to meet the evolving needs of over 42 million Americans.
If you’ve flown in the past few years, you’ve likely run into a poor customer experience on an airline: albeit from overworked staff trying their best, delayed and canceled flights, more turbulence, and smaller seats. …
Dairy-free cheese maker Violife debuted a line of lentil-based coffee creamers, Violife Supreme Coffee Creamers. To spread the word, the brand launched Creamy Confessions, a nationwide ad campaign featuring a series of reality TV stars, social media influencers, and online content creators.
The global clean-label ingredients market is expected to reach $212 billion by 2035, driven by increased consumer awareness of the health risks associated with artificial preservatives. The demand for minimally processed foods is prompting companies to prioritize ingredient transparency.
Churrasco, a South American grilling tradition, involves cooking cuts of meat over an open flame, often seasoned with coarse salt. Its popularity on TikTok is driven by its visually appealing grilling process and cultural authenticity.
Alt-meat brands like Beyond and Impossible are launching new and reformulated products to earn the trust of health-conscious consumers and national health organizations. These innovations have enabled the meat alternatives to quality for the nutrition initiatives of both the American Heart and American Diabetes Associations.
Super Bowl 59’s commercials leaned on humor and star power, featuring celebrities like Martha Stewart to promote F&B brands.
Despite recent challenges, the plant-based sector is primed for growth in some respects, with opportunities to innovate through functional ingredients, whole-food formulations, and clean-label transparency.
Hawaiian cuisine is getting more popular on the mainland, with searches for Hawaiian barbecue up 88% from last year and Hawaiian Mac Salad up 523% over the same period. What’s behind this boom?
A recent report from dunnhumby found consumers continue to prefer regional grocers with H-E-B holding firm as the most preferred. Kroger and Albertsons, however, fell out of favor, likely due to the ongoing post-merger turmoil.
In 2025, consumers will redefine “value,” prioritizing brands that align with their personal values, according to Acosta Group. Retailers must embrace this shift by enhancing experiences through personalized retail media, leveraging social commerce, and addressing health-conscious demands with transparency.
The FDA and USDA are taking steps to understand how consumers interpret common food date labeling terms such as “Sell By” and “Use By” to understand whether it is leading to confusion.
Dr. Pepper: call it soda or call it pop, but either way, there’s a new no. 2 soda in America, and it isn’t Pepsi.
TikTok is driving viral food trends while spiking sales for some businesses. For food brands and restaurants, the platform’s unparalleled reach can spark both massive success and unexpected controversy.
Gen Z and Gen Alpha are driving food trends with a focus on health-conscious, yet adventurous eating, according to research by Chartwells Higher Education. Emerging favorites among today’s youth include cottage cheese, as well as miso.
Consumers are reshaping retail by prioritizing convenience, with Millennials driving trends like smaller store formats. Meanwhile, shifts in spending patterns reveal a preference for luxury or value over mid-priced options.
