Consumer Insights Archive

Morning Diners Losing Patience with Restaurants

IHOP tops the list of slowest chains, exposing breakfast service bottlenecks that frustrate time-sensitive morning diners. Experts say understaffed models and flawed labor assumptions are costing chains millions in lost loyalty.

3 Key Takeaways from Groceryshop 2025

At Groceryshop 2025, leaders tackled topics such as value-driven shoppers, evolving retail media, and AI’s seismic impact on grocery. From TikTok disruption to digital twins, the future of food retail is already knocking.

Millennials, Gen Z Prefer Functional Foods to Supplements

Millennials and Gen Z are often ditching traditional pill bottles, instead opting for functional foods that blend wellness with daily routines. Brands that deliver science-backed, snackable nutrition are winning over younger consumers.

Starbucks Gets Behind ‘Proffee’ Craze

Starbucks is diving into the booming “proffee” trend with protein-packed lattes and cold foam, now a permanent menu fixture. As rivals race to meet protein-hungry consumers, functional coffee is brewing billion-dollar growth.

3 Secrets to Attract Gen Z Consumers

Gen Zers crave brands that speak their cultural language, not just sell products. From Oreo’s meme creativity to Doritos’ gamer-friendly tech, authenticity and co-creation are the new path to loyalty.

The Rise of Dirty Soda: A Trend Taking the Beverage Industry by Storm

The “dirty soda” trend continues to be a phenomenon in the beverage industry, driven by social media and the desire for customization and unique experiences, particularly among Gen Z consumers. This trend has seen a 270% increase in social conversations over the past year.

Brands Are Dying to Work with Liquid Death

Despite its ghoulish aesthetics, Liquid Death’s community is surprisingly wide: “people drink things and they like to laugh,” adroitly summarized Liquid Death creative VP Andy Pearson in an interview with The Food Institute. This has …

The Top 3 Flavors Influencing Product Launches

Flavors like matcha, hot honey, and pickles are surging in 2025, driven by viral trends and nostalgic cravings. Social media-savvy consumers are rewriting the flavor playbook – and retailers are hustling to keep pace.

The 10 Best Snacks for Brain Health

Post-pandemic consumers crave mental clarity, but trendy snacks often miss the mark. Experts urge F&B brands to spotlight whole foods, omega-3s, and gut-friendly nutrients to support brain health.

CPG Giants Pledge to Remove Food Dyes

Over the past few weeks, CPG giants have pledged their support in removing select artificial food dyes in an apparent bid to align their practices with the U.S. Department of Health and Human Services and …

Tariff Tactics: How Food Brands Are Battling Rising Costs

Food and beverage businesses have begun to feel the impact of tariffs imposed by President Donald Trump. Some have absorbed the blow. Others were left staggering. When the U.S. raised steel and aluminum tariffs to …

Grocers’ Gen Z Digital Playbook

Grocers are rethinking the shopping experience to engage with Gen Z, which wields $984 billion in spending power and demands digital-infused interactions.

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The True Anti-Inflammation Diet, According to Research

Chronic inflammation has been associated with health issues ranging from anxiety and depression to heart disease and neurodegenerative disorders. Research reveals that the Mediterranean diet, which includes a large quantity of fruits, vegetables, whole grains, and healthy fats like fish and olive oil, shows substantial promise in lowering inflammation markers.

Open Sesame: Tahini Latte Searches Surge 900% on Yelp

After the Maman Salted Tahini Honeycomb Latte and Edith’s Tahini Frozen Cold Brew went viral on social media, Yelp searches for tahini coffee drinks soared. While the plant-based sesame seed paste has been a staple in Middle Eastern cuisine for centuries, lately tahini has been carving out a space for itself within the coffee category.

Hot is Hot: Spicy Beverage Flavors Taking Center Stage

The spicy flavor trend is setting the F&B world ablaze, with bold innovations such as hot honey sausage for pizzas and chili-infused ice cream captivating adventurous consumers. These days, the innovation even extends into drink aisles.

Top 5 Dealbreakers for Modern Diners

The 2025 American Diner Trends Report uncovered the top dealbreakers that deter diners, such as negative word-of-mouth, health inspection warnings, and long wait times. With distinct preferences emerging among Gen Z and older cohorts, the report illustrated how restaurants can win over consumers.

Grubhub Resuscitates Seamless, Bets Big on NYC

Grubhub recently announced it is bringing Seamless back as a standalone brand specifically for the NYC community. The strategy endeavors to target the market as part of the “next chapter” in its partnership with Wonder.

Policy Heats Up: Hot Foods Act Poised to Modernize SNAP

The bipartisan reintroduction of the Hot Foods Act aims to modernize SNAP policies by allowing participants to purchase hot, prepared meals. This legislative change, strongly backed by industry leaders, could open new avenues for the food sector to meet the evolving needs of over 42 million Americans.

Airlines Look to F&B to Up Their Customer Experience

If you’ve flown in the past few years, you’ve likely run into a poor customer experience on an airline: albeit from overworked staff trying their best, delayed and canceled flights, more turbulence, and smaller seats. …

Violife’s Plant-Based Marketing and Influencer Playbook

Dairy-free cheese maker Violife debuted a line of lentil-based coffee creamers, Violife Supreme Coffee Creamers. To spread the word, the brand launched Creamy Confessions, a nationwide ad campaign featuring a series of reality TV stars, social media influencers, and online content creators.

Coming Clean: Consumers Prioritize Ingredient Transparency

The global clean-label ingredients market is expected to reach $212 billion by 2035, driven by increased consumer awareness of the health risks associated with artificial preservatives. The demand for minimally processed foods is prompting companies to prioritize ingredient transparency.

The Rise of Churrasco: A Tasty TikTok Sensation

Churrasco, a South American grilling tradition, involves cooking cuts of meat over an open flame, often seasoned with coarse salt. Its popularity on TikTok is driven by its visually appealing grilling process and cultural authenticity.