Consumer Insights Archive

4 F&B Trends to Watch in 2026, According to MenuData

MenuData predicts four forces will shape 2026 menus, from texture‑obsessed consumers and nostalgia‑driven LTOs to the resurgence of animal fats and the growing influence of GLP‑1 users. For brands, these shifts signal major opportunities for innovation—and risks for those who fall behind.

State of the Consumer: Value Obsession

There is no escaping today’s reality: consumers are stressed. This has made the CPG, grocery, and foodservice value propositions more important than ever. Although a value focus is coming to every consumer, irrespective of socioeconomic ...

Fiber, Functionality, and AI: Acosta’s Big Predictions for 2026

Acosta Group expects 2026 to be a breakout year for agentic AI, with shoppers embracing AI “companions” while still wary of automated purchasing. Acosta Group also feels consumers will demand personalized wellness, along with innovation that feels relevant – not just new.

F&B Marketing Playbook: Major Shifts

Coming out of the pandemic, the food and beverage marketing landscape has changed dramatically; plus, technological capabilities have opened doors for personalization and data collection. We are in a new era, and brands need to ...

Paint It Black: One Color Dominates 2026 Flavor Trends Lists

Flavor forecasters say 2026 belongs to the color black—think sesame, currant, garlic, soybeans, and grass jelly. From nutty lattes to bold mixology, these dark-hued trends promise premium appeal and global inspiration for forward-looking food innovators.

Snacking Success: Americans Still Have Their Sweet Tooth

Americans may be leaning healthier, but indulgent snacking still drives growth – especially chocolate, candy, and protein-packed salty options. Gen Z’s “little treat culture” and afternoon tea trends are fueling innovation.

Solo Dining, Breakfast Boom: New Restaurant Trends Revealed

Solo diners, weekday reservations, and breakfast/early-bird slots are altering 2025 dining patterns. Restaurants embracing these shifts can tap new demographics, maximize off-peak traffic, and leverage inflation-driven demand for affordable, intentional dining experiences.

The ‘Informed Shopper’ to Change Face of Retailing

Informed Shoppers are reshaping retail, demanding transparency, wellness, and sustainability. Retailers clinging to legacy formulas risk irrelevance, while those embracing ingredient clarity and tech-driven discovery stand to capture tomorrow’s discerning consumer.

The Foodservice Industry Unites at DMA’s 2025 Fall Conference

SAN ANTONIO – Foodservice distributors, manufacturers, operators, and insights teams gathered at the InterContinental San Antonio Riverwalk Nov. 18-20, for Distribution Market Advantage’s 2025 Fall Conference. At the event, presentations and panel discussions focused on …

Regional Indian Cuisines: The Next Big Global Flavor Trend

Regional Indian cuisines are quickly becoming America’s next big flavor wave, with soaring Yelp searches, viral tiffin videos, and high-profile restaurant openings shining a spotlight on Kerala, Goa, Nagaland, the Himalayas, and beyond.

Gen X: the New Powerhouse in Food Spending

Gen X is entering its peak spending years, favoring branded, practical food products that deliver real value. F&B leaders should act fast, because this discerning, high-ROI cohort won’t wait for promises to pan out.

The New America: The Good, The Bad, The Ugly

Political perceptions are shaping how Americans define value – and it’s not just about price. Today’s consumers demand empathy, convenience, and strategic engagement across life stages.

Gen X: The New MVP of Food Industry Spending

Gen Xers may represent the “forgotten generation,” but their loyalty, functionality-first mindset, and $39 trillion inheritance make them a retail force. Ignore their evolving wellness habits and omnichannel expectations at your brand’s peril.

Junior Size Me: 44% of U.S. Adults Now Order Kids Meals

Nearly half of U.S. adults now order kids’ meals, driven by inflation, smaller appetites, and a craving for comfort. Restaurants are responding with nostalgic offerings, downsized portions, and delivery deals to match.

Candy-flation Is No Match for Halloween Cravings

Despite soaring cocoa prices and shifting consumer budgets, Halloween candy sales are anything but scary. Non-chocolate confections and TikTok-fueled innovations are keeping the sweet season alive, even as chocolate feels the squeeze.

Why AI Is the New Grocery Gatekeeper

AI is fast becoming shoppers’ trusted assistant, especially in grocery. As a result, brands must now master AI algorithms, build trust, and optimize for voice-driven, chatbot-powered discovery.

Morning Diners Losing Patience with Restaurants

IHOP tops the list of slowest chains, exposing breakfast service bottlenecks that frustrate time-sensitive morning diners. Experts say understaffed models and flawed labor assumptions are costing chains millions in lost loyalty.

3 Key Takeaways from Groceryshop 2025

At Groceryshop 2025, leaders tackled topics such as value-driven shoppers, evolving retail media, and AI’s seismic impact on grocery. From TikTok disruption to digital twins, the future of food retail is already knocking.

Advertisement
FI-Home-NEW-2020Gaps
FI-Home-NEW-2020Gaps
Advertisement

Millennials, Gen Z Prefer Functional Foods to Supplements

Millennials and Gen Z are often ditching traditional pill bottles, instead opting for functional foods that blend wellness with daily routines. Brands that deliver science-backed, snackable nutrition are winning over younger consumers.

Starbucks Gets Behind ‘Proffee’ Craze

Starbucks is diving into the booming “proffee” trend with protein-packed lattes and cold foam, now a permanent menu fixture. As rivals race to meet protein-hungry consumers, functional coffee is brewing billion-dollar growth.

3 Secrets to Attract Gen Z Consumers

Gen Zers crave brands that speak their cultural language, not just sell products. From Oreo’s meme creativity to Doritos’ gamer-friendly tech, authenticity and co-creation are the new path to loyalty.

The Rise of Dirty Soda: A Trend Taking the Beverage Industry by Storm

The “dirty soda” trend continues to be a phenomenon in the beverage industry, driven by social media and the desire for customization and unique experiences, particularly among Gen Z consumers. This trend has seen a 270% increase in social conversations over the past year.

Brands Are Dying to Work with Liquid Death

Despite its ghoulish aesthetics, Liquid Death’s community is surprisingly wide: “people drink things and they like to laugh,” adroitly summarized Liquid Death creative VP Andy Pearson in an interview with The Food Institute. This has …

The Top 3 Flavors Influencing Product Launches

Flavors like matcha, hot honey, and pickles are surging in 2025, driven by viral trends and nostalgic cravings. Social media-savvy consumers are rewriting the flavor playbook – and retailers are hustling to keep pace.

The 10 Best Snacks for Brain Health

Post-pandemic consumers crave mental clarity, but trendy snacks often miss the mark. Experts urge F&B brands to spotlight whole foods, omega-3s, and gut-friendly nutrients to support brain health.