Pricier Pints: A Beer Costs HOW Much These Days?!
A recent report shows the cost of beer in the U.S. has climbed to a median price of $6.52. As a result, more consumers are pausing before paying for a pint.
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Beverage
3 Berries Brightening Seasonal Menus
Menu revamps are putting seasonal berries at the center of innovation. Health halo effects, vivid colors, and nostalgic flavors are fueling this trend.
Beverage
Savory = Premium: 3 Flavor Profiles Surpassing Sweetness on Drink Menus
Savory flavors are emerging as a premium signal in beverages, as consumers tire of predictable sweetness and seek layered flavors. Spicy, smoky, and umami profiles are elevating both alcoholic and non alcoholic menus and opening fresh innovation territory for brands.
Beverage
Mountain Dew Bets on ‘Dirty Soda’ as Brand Expansion Continues
Mountain Dew jumped into the dirty soda craze with a creamy new line aimed at boosting relevance as traditional soda volumes slip. PepsiCo is also doubling down on Baja Blast as a year round sub brand. Will the investments pay off long term?
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