Survey: Amid Inflation, Consumers Changing Deep-Seated Habits
Sixty-one percent of shoppers in a Vericast survey said that one of their biggest challenges this year is rising price.
Tag: CPG > Page 6
Tracking Consumer Patterns as CPG Prices Rise
How are consumers changing consumption patterns as inflation pushes CPG prices higher? Ibotta EVP of RevenueChris Jensen discusses.
Analysis: How ‘Heatflation’ is Heating up Food Prices
The twin crop production enemies, drought and excessive heat, are putting unprecedented pressure on the global food supply via “heatflation.”
De-Platforming Your Brand for Exponential Growth
The Problem Top two investor questions for a consumer startup? 1) Do you have product-market fit yet? And 2) What is the platform? Building a platform brand right from the start is the strategy equivalent …
Why Agility Should Be Top-of-Mind for Both CPGs and Retailers
Amid rising demand for fresher food products, companies need to ensure their inventory is data-driven, with technology and procedures in place to adapt to a rapidly-changing market, according to Venky Ramesh, head of strategic business advisory …
Industry CEO: Baby Formula Shortage Illustrates ‘Broken System’
Abbott Laboratories, which stopped the production of Elecare powdered specialty baby formula after its southwest Michigan facility was flooded recently, said it had enough formula supply on hand to meet current needs. Heavy rains and …
TikTok Expert: Authenticity Key for Food Brands Marketing to Gen Z
With an endless supply of content and more than 50 million daily users, there is no shortage of ways for brands to market themselves on TikTok – particularly to Gen Z. In fact, half of …
Plant-Based Meat Growth Expected to Continue Despite Obstacles
The plant-based meat category is experiencing some growing pains. Through the early weeks of the pandemic, alt-meat sales grew some 200% at retail outlets, and the hype around that helped the category secure more than …
CPGs Refocusing on Faster-Growing Categories
The pandemic changed a lot of consumers’ attitudes towards foods and snacks, focusing more attention on healthier living and alternatives to traditional foodstuffs. As those trends accelerate, CPG companies are rethinking their structures and offerings …
Cold Brew Coffee Waking Up Summer Menus
The cold brew coffee trend is gaining serious momentum. Market research company Technavio recently released a report predicting the cold brew trend’s trajectory — 57% by 2025 — after 26% YoY growth in 2021. The …
Meal Kit Services Pivot as Pandemic Eases
Despite stronger sales earlier in the pandemic, the meal kit industry still has room to grow, with Statista projecting the U.S. market to reach more than $10 billion by 2024, compared to $6.9 billion in …
Retailers Overloaded with Inventory at Summer’s Outset
Who doesn’t love a bargain? Consumers likely will be in luck this summer as retailers, whose inventories have swollen largely due to the pandemic and shifts in buying behaviors, try to rationalize their stocks amid …
What Pepsi’s Bold Move Says About the Future of Advertising
Pepsi will no longer sponsor the Super Bowl halftime show. The company said in a statement that the decision is part of a “larger strategic shift to bring unprecedented music and entertainment experiences” to people …
Proof of ESG: Blockchain Solutions
Bloomberg Boosts 10-Year Plant-Based Market Forecast to $166 Billion
The global plant-based alternatives market could swell to $166 billion in the next decade, according to an updated forecast by Bloomberg Intelligence. Bloomberg’s May 2022 projections incorporated 2021 results into the Plant-Based Foods Poised for …
IRI: Global Snacking Trends to Watch
A recent webinar from market research firm IRI unpacked various snacking opportunities around the globe that are enticing shoppers amid current economic challenges and new patterns of consumption. Here are a few key takeaways: The …
To Inflate or Not to Inflate Your Pricing
The best time to measure the privilege of being an iconic brand is any period of rapidly spiking inflation. The Consumer Price Index has jumped 8.5% in the last year alone. And the country’s most …
The Psychology of Food: A Deeper, Actionable Understanding of the Modern Consumer
Tips for Capitalizing on Plant-Based Products
3 Strategies for CPG Success During a Recession
During the Great Recession, consumers spent less, traded down, and cut back on many CPG purchases. A recent report from the IRI Recession-Proof Your Business series explored these behaviors to glean strategies for success in …
Analyzing Whole Foods Foot Traffic
A new report from Placer.ai, titled Placer Spotlight: Whole Foods’ Journey Since the Amazon Deal, takes a closer look at Whole Foods foot traffic data over the past several years. Here are some key takeaways: …
Why Coaching Frontline Managers Is a Must in the Food Industry
This article is written and sponsored by Proaction International. We’re all familiar with the job market buzzwords dominating today’s food and beverage industry headlines: The Great Resignation, tight labor markets, concerns about returning to the workforce …
FI Live (Beta) Replay: Natural Products and Post Expo West Takeaways
It’s a trend that literally turns trash into treasure.
CPG Food Brand Loyalty Taking Hit Amid Rising Inflation
With inflation raging, consumers are beginning to cut costs on everyday CPG food items. And as a result, brand loyalty is taking a hit. Private-label brands, after two pandemic years in which they lost market …
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3 Keys for Successful Social Media Marketing
Food businesses are losing faith in Instagram following a change in its algorithm. The social media platform’s choice to prioritize videos over photos has created unforeseen costs for small businesses, leaving many owners frustrated, reported …
The Plant-Based Protein Movement and Market Outlook
Plant-based innovations are disrupting the food industry, as the category’s growing prevalence in environmental, social, and governmental (ESG) matters drives investor interest from farm to fork – and beyond. Research from Bloomberg Intelligence suggests the …
TikTok is Becoming a Food Industry Influencer
Users sharing their food on social media is nothing new, but TikTok is taking the phenomenon to new heights. Earlier this week, the hashtag for “food” had garnered a whopping 268 billion views on the …
CPG Companies Eye Plant-Based Market with Different Goals
More major CPG companies are playing in plant-based, flagging the alt-protein category as a potential catalyst for growth. But industrywide, the depth of that value is not easily measured in broad strokes. “When you factor …
Consumer Purchasing Behavior Appears to Be Unchanged Despite Inflation Woes
Inflation is still a major concern for consumers, but it’s not stopping them from spending. INFLATION A CONCERN FOR 9 OF 10 AMERICANS Almost 90 percent of all adults in the U.S. are concerned about …
The Meal-Kit Industry Is at a Crossroads
Meal kits are at a crossroads. Despite strong sales earlier in the pandemic, customers have dropped meal kits in droves as restrictions ease, while soaring food and logistics costs squeeze margins. In December, HelloFresh released 2022 …
Study Reveals Trendsetting CPG Companies
The 10th annual Growth Leaders study from IRI and Boston Consulting Group (BCG) explores the top performing consumer packaged goods (CPG) companies of 2021 and strategies that enabled their growth. The total U.S. CPG industry …
Inaugural Protein & Plant Evolution™ Conference Announced
Interactive & Educational Conference Designed to Meet the Needs of Retailers, Foodservice Operators, Food Manufacturers, Investors, Financial Services and Policy Makers, Scheduled for June 1-3 February 16, 2022/FI Newswire/ – The Food Institute and The Lempert …
Why Consumers are Still Buying in Bulk
Nearly two years into the COVID-19 pandemic, consumers are still buying in bulk. Following over 20 years of steady but slow sales growth, sales at bulk retailers Costco, Sam’s Club and BJ’s Wholesale Club, rose 26.6% …
Can Beef Prices Moderate Amid Recent Developments?
Beef prices are up, but relief could be on the way. Retail beef prices rose 30% from the beginning of 2020, before pandemic lockdowns started, to a peak of $7.90 per pound in October, before …
Poll: Americans Bracing for More Inflation as CPG Prices Rise
Nearly eight in 10 Americans expect inflation to persist over the next six months—and they’re probably right. Half even anticipate it to increase “a lot,” while 78% expect interest rates to rise, according to a …
Why Exponential Growth Works Better than Blitzscaling for New Consumer Brands
The steady volume of Silicon Valley unicorns in the past 15 years has buried the fact that growth operates very differently in consumer startups, especially for the manufactured consumer package goods (CPG) that fill Target, …