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Tracking Consumer Patterns as CPG Prices Rise

Chris Jensen, Ibotta, cpg prices rise, CPG, retail, food retail


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How are consumers changing consumption patterns as CPG prices rise? On this episode of The Food Institute Podcast, Ibotta EVP of Revenue Chris Jensen discusses how consumers are gravitating towards at-home eating, tactics retailers are employing to maintain and grow their customer bases, and how loyalty programs can benefit consumers and retailers alike.


More About Chris Jensen:
Chris leads revenue and operations for Ibotta, including a team of 250+ individuals in sales, account management and operations. His team is responsible for bringing to market Ibotta’s Rewards as a Service (RaaS) solution to strengthen the ties between advertisers, retailers, publishers and consumers, leveraging best-in-class technology and real-time performance analytics.

Prior to joining Ibotta, Chris served as global marketing director for Whole Foods Market, building WFM’s performance marketing function and driving more than $300 million in incremental revenue through the launch of new marketing vehicles. The gaps he identified in the card linked offer space while at Whole Foods inspired him to launch Givella, a fintech-based marketing platform dedicated to deepening the connection between brands and consumers through a nonprofit giving incentive.

More About Ibotta:
Built in Denver, CO, Ibotta (“I bought a…”) is a cash back rewards platform that has delivered more than $1.1 billion in cumulative rewards to its users.

Launched in 2012, Ibotta has more than 40 million downloads, is one of the most frequently used shopping platforms in the United States, and offers cash back on purchases on more than 2,700 leading brands and retail partners.

In addition to its owned properties, Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through the Ibotta Performance Network.

The Ibotta Performance Network is the CPG industry’s leading performance marketing network. With a reach of more than 120M consumers across the country’s top retailers, Ibotta delivers promotions at unprecedented scale with performance marketing efficiency. The IPN is a one-stop shop where advertisers can reach consumers during their shopping journey and improve performance across all marketing channels, with unparalleled precision and measurability.

Learn more at: https://home.ibotta.com/

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