Tag: Candy

Top Candy Innovations of 2023

This is fastly becoming the year of functional confectionery and “super sour” candy. Manufacturers are taking note in an era in which consumers are receptive to brief indulgences.

Treat Yourself: 2023 is the Year of Record-setting Candy Consumption

Even amid inflation, candy consumption is occurring at a record-setting pace. Confectionery shoppers are looking for deals, but they remain committed to their candy consumption. According to the National Confectioners Association’s recently released 2023 State …

Basket Case: Consumers’ Top 10 Easter Candies

Easter is right around the corner on April 9, and with that comes baskets and egg hunts filled with oodles of candy. Roughly 85% of consumers plan to celebrate Easter this year, and 50% of …

Sugar Reduction Trend Sweetening Candy Sales

The sugar reduction trend is growing in candy and confectionary, boosted by broader product assortments and new innovations. A recent IRI report on sugar-free chocolate and candy explores this market and highlights opportunities for continued …

Can Indulgent Treats Improve Health and Wellness?

The pandemic era strengthened food and beverage trends like health, wellness and nostalgic indulgence. While contradictory at first glance, these behaviors are finding alignment as consumers redefine what constitutes “healthy” behavior. Health and wellness are …

Analysis: What’s Influencing Increased Candy Sales this Year

It appears many consumers have a sweet tooth ahead of Halloween 2021. The pre-Halloween candy buying period is drawing more consumers this year than ever before, according to Numerator’s Candy Tracker. Omnichannel seasonal candy sales …

Report: Vegan Chocolate Increasingly Popular

The global chocolate confectionery market is anticipated to reach $154.5 billion (USD) by 2025. Its growth has been aided by the pandemic, during which consumers have often turned to comforting, indulgent foods, like milk chocolate …

The Newest Plant-Based Innovation: A Vegan KitKat

Next Valentine’s Day, plant-based consumers will have even more chocolate options, thanks to Nestle’s latest development: a vegan KitKat. NESTLE TAKES PLANT-BASED CHOCOLATE MAINSTREAM A plant-based candy bar, called KitKat V, will be Nestle’s first …

Consumers Turn to Sweets During Pandemic

Sales of chocolate and candy increased during the pandemic as consumers look for products to boost their mood and lighten perspectives, according to data from the National Confectioners Association (NCA). Overall sales of chocolate and …