Michelob Ultra didn’t just sell beer, it sold a lifestyle, and now it’s America’s best-selling beer, by volume. Its secret, according to marketing experts? Relentless consistency, wellness-driven branding, and staying in its lane.
The latest FI Fast Break news podcast touches on talks of a potential government shutdown, and its possible impact on the livestock market.
Diageo, the spirits giant, is shifting its long-standing strategy by selectively selling off brands. The industry is watching closely to see whether this pivot will strengthen Diageo’s future or mirror the struggles of American food conglomerates.
Castillo Hermanos has made a bold $1.5 billion move to acquire Harvest Hill Beverage Company, home to brands like SunnyD. While SunnyD’s surprising sales growth defies health-conscious trends, Castillo Hermanos plans to leverage evolving consumer needs and Harvest Hill’s infrastructure to unlock growth opportunities.
Non-alcoholic wines, such as alcohol-removed Sauvignon Blanc, are growing in popularity as more consumers aim to moderate or eliminate alcohol consumption. Despite challenges in replicating the complexity of traditional wines, innovations in production methods are driving opportunities in NA wine.
As Super Bowl Sunday nears, establishments may have a fierce battle for customers on their hands. Fortunately, consumers sound poised to spend, as 76% plan to spend up to $250 on Super Bowl Sunday preparations.
Alcohol manufacturers, retailers, and foodservice segments have a lot to worry about heading into the new year, with Dry January and Surgeon General advisories advocating for sober-curious lifestyles. Time will tell if these movements make an impact.
Inflation is reshaping indulgence habits, with consumers swapping pricey restaurant desserts for store-bought or homemade options, causing a notable decline in dessert sales across dining segments. Meanwhile, alcohol consumption is shifting toward affordable options in a similar fashion.
The latest Food Institute Fast Break news podcast touches on the newest beers that are marketed to young adults.
The latest Food Institute news podcast provides an update on shipping rates related to diversions around the Red Sea.
It comes down to how to make craft beer flavor and aroma become credible as a basic refreshment on occasions currently dominated by soft drinks. This is the real NA beverage battle the brand faces.
The latest weekly Food Institute news podcast touches on the United Arab Emirates’ first brewery in its history.
The latest Food Institute Fast Break news podcast touches on PepsiCo’s bold plans for its convenient foods items.
For the first time, Mexican beer Modelo Especial recently became the top-selling beer in North America, surpassing Bud Light, which had been the number one beer for two decades. Modelo’s ascent in North America begs …
Sixty to seventy percent of what is sold at the American ball park is standard stadium fare – hot dogs, peanuts, pretzels, and beer. In a year of inflation and supply chain havoc, can fans still afford the bare necessities for a day at the park?
No/low-alcoholic drinks are more ubiquitous than ever before. From every segment of the retail and restaurant beverage sectors, moderation is the name of the game.
The low- and no-alcohol trend has only heated up in recent months, according to one industry expert.
After more than a decade of rapid growth, Starbucks is retrenching and closing several U.S. outlets due to security concerns.
Coca-Cola is teaming up with Jack Daniel’s distiller Brown-Forman to make a Jack-and-Coke cocktail in a can. The mashup is the latest development in the rapidly growing canned cocktail segment. In fact, the ready-to-drink cocktail …
City National Bank’ Steve Ramirez and RBC Capital Markets’ Nik Modi discuss the alcohol outlook for beer, wine, and spirits.
Inflation at the grocery store continues to rise — and consumers are noticing. In fact, the CPI food at home index rose 7.4 percent over the last 12 months, according to The Bureau of Labor …
What will the cost of your Super Bowl spread be this year? About 8% to 14% more than 2021, according to Wells Fargo’s inaugural Super Bowl Food Report— a light-hearted look at food and beverage …
Energy drink-maker Monster Beverage Corp and Constellation Brands Inc., which brews Corona beer, are reportedly in talks for a possible merger. What would a Monster-Constellation mash-up mean? Jameson Sharp, investment group partner and analyst with …
As the calendar turns to National Dog Day, it’s apparent as ever that food and beverage companies are catering to pets these days. BEER BRANDS CATERING TO DOGS Is American beer going to the dogs? …
With signs of the beer industry slowing and hard seltzer fizzling out, what’s the next big thing for the alcoholic beverage market? It might be hard cider. Made from the fermented juice of apples, hard …
One of America’s favorite sodas is getting a boozy makeover. The Boston Beer Company and PepsiCo are teaming up to produce an alcoholic version of Mountain Dew called HARD MTN DEW. The new drink will …
This week, in The Food Institute’s quick-hitting, audio news podcast, we examine Kroger’s unique new ghost kitchen setup, how restaurants are addressing wage “compression,” and the dwindling American beer market. The Food Institute Podcast · …
Molson Coors is mixing up its long game by eliminating eleven economy beers and launching a new line of whiskey. The moves align with the company’s recent shift towards portfolio premiumization, which has been led …
With the rise of hard seltzer and other low-cal alcohol options, Americans seem to be drinking less beer, and U.S. producers are making less of it. Boston Beer Co. the maker of Samuel Adams beer, …
The pandemic, revision of direct-to-consumer delivery laws, and development of new flavors helped lift U.S. distilled spirits consumption in 2020, but it was unclear whether the trend would hold. IWSR reported consumption was up 2% …
Two-thirds of Americans plan to return to normal Independence Day celebrations this weekend, according to Numerator. So, as pandemic restrictions ease and Americans resume their Fourth of July traditions, The Food Institute takes a closer …
The mindful drinking movement has been gaining traction for several years, with “sober curious” consumers opting for no- or low- alternatives to reduce their alcohol intake. Throughout the pandemic, demand for non-alcoholic beers, wines, and spirits increased, with consumers drinking most frequently while relaxing at …
With Memorial Day around the corner and signs of the pandemic easing, the alcoholic beverage industry is gearing up for summer and beyond. Here are some recent highlights and innovations from the sector. Champagne sales are popping Whether it’s for meeting up with friends and loved ones in person or …
COVID-19 restrictions on parades, parties and pub crawls will likely dim the mood of many this St. Patrick’s Day. For the producers of no- and low-alcohol beverages, however, spirits remain high with a veritable pot …
Several beverage brands are launching new products that have a stronger focus on consumer health. PepsiCo is launching a new drink called Driftwell to aid sleep as consumers struggle with stress, reported CNBC (Sept. 14). …
Food Institute Focus – Brewing Companies Move into Other Categories
