TikTok is driving viral food trends while spiking sales for some businesses. For food brands and restaurants, the platform’s unparalleled reach can spark both massive success and unexpected controversy.
Imagine this scenario: it’s a busy Friday wrapping up the quarter. Your accounting department receives an urgent payment request from a key ingredient supplier. The request comes from the usual contact’s email and references a …
Influencer marketing can be highly effective for F&B brands. However, the strategy requires authentic storytelling and carefully crafted content, according to experts.
The once-beloved Chi-Chi’s restaurant chain is making a comeback nearly two decades after its last U.S. location closed. Led by the founder’s son, the revival aims to honor its nostalgic charm, with new locations set to open in 2025.
