


Tensions flared at the World Economic Forum, as the U.S. pushed a Greenland framework and the EU weighed its “trade bazooka,” putting a $2T transatlantic trade relationship on edge. Food industry leaders should brace for ripple effects as potential tariffs threaten to reshape global supply chains.
The ByHeart recall is a stark reminder that crisis readiness isn’t optional – it’s a brand imperative. F&B leaders must treat recalls as enterprise-wide events and build muscle memory through proactive, AI-augmented preparedness.
McDonald’s is betting on nostalgia to reignite value leadership, reviving Snack Wraps and Extra Value Meals. But the real play is digital: boosting app usage to drive traffic and reshape consumer perception.