McDonald’s is betting on nostalgia to reignite value leadership, reviving Snack Wraps and Extra Value Meals. But the real play is digital: boosting app usage to drive traffic and reshape consumer perception.
Political perceptions are shaping how Americans define value – and it’s not just about price. Today’s consumers demand empathy, convenience, and strategic engagement across life stages.
Emerging brands are ditching ad agencies and building in-house content studios to control speed, cost, and creativity. Owned media is no longer optional – it’s the new engine of consumer marketing and brand memorability.
