In 2024, companies like Kellanova view sustainability as a non-negotiable responsibility. Kellanova’s VP of global R&D recently advocated for better support for U.S. farmers and sustainable practices throughout the supply chain.
Two trends could shape the future of food and beverage: “rule rebellion,” where consumers indulge in unconventional food experiences, and “hybrid harvests,” where brands integrate tech with traditional farming for sustainable food systems.
AI is revolutionizing the consumer journey for CPG brands. Yet, while AI enhances predictive insights, concerns about data privacy and the balance between automation and human connection remain key considerations for brands, according to industry insiders.
U.S. cookie sales are projected to reach $12.48 billion this year, with growth driven by demand for both indulgent treats and healthier, specialty options like gluten-free cookies. The trend reflects consumer demand for cleaner ingredients and allergen-free alternatives.
