Strategy Archive

Concerned About Cybersecurity? Here’s 10 Crucial Tips

Imagine this scenario: it’s a busy Friday wrapping up the quarter. Your accounting department receives an urgent payment request from a key ingredient supplier. The request comes from the usual contact’s email and references a …

Kellanova Exec: Sustainability Now a ‘Non-Negotiable’

In 2024, companies like Kellanova view sustainability as a non-negotiable responsibility. Kellanova’s VP of global R&D recently advocated for better support for U.S. farmers and sustainable practices throughout the supply chain.

2025’s F&B Game-Changers: Rule Rebellion and Hybrid Harvests

Two trends could shape the future of food and beverage: “rule rebellion,” where consumers indulge in unconventional food experiences, and “hybrid harvests,” where brands integrate tech with traditional farming for sustainable food systems.

From Data to Dollars: AI Inspires Marketing Hyper-Personalization

AI is revolutionizing the consumer journey for CPG brands. Yet, while AI enhances predictive insights, concerns about data privacy and the balance between automation and human connection remain key considerations for brands, according to industry insiders.

Baking Up Success: Why Americans Splurge on Specialty Cookies

U.S. cookie sales are projected to reach $12.48 billion this year, with growth driven by demand for both indulgent treats and healthier, specialty options like gluten-free cookies. The trend reflects consumer demand for cleaner ingredients and allergen-free alternatives.

Consumers Double Down on Convenience, Fresh

A new report reveals that 52% of consumers value convenience more than before. Grocers are responding by investing in convenience offerings, but face challenges competing with C-stores.

Lead with Delicious: How Plant-Based Thrives

How will plant-based evolve in the year ahead? In this industry outlook, analysts weigh in on economic challenges, the financial landscape, and consumer adoption strategies for 2024.

How to Shelf Actualize in Grocery & Retail

“Grocers now have more technology at their disposal than ever before, and effectively leveraging this data to drive in-store performance has become increasingly difficult,” Boyle said.

AI, Automation and Growth Mindset Key to 2024 Plans

What do food companies need to do to ensure growth in 2024? While there’s no clear-cut answer, many appear focused on deploying artificial intelligence (AI) solutions, automating processes where possible, and maintaining an agile growth …