Starbucks is diving into the booming “proffee” trend with protein-packed lattes and cold foam, now a permanent menu fixture. As rivals race to meet protein-hungry consumers, functional coffee is brewing billion-dollar growth.
The ripple effects of tariffs are biting the food industry. From cost pressures to shifting consumer habits, even insulated players are feeling the squeeze in a market that’s quietly turning recessionary.
Garage Beer, backed by NFL stars and Taylor Swift buzz, is gunning for shelf space in a margin-thin market. But without distributor loyalty and retail muscle, this celebrity-fueled brand may fizzle fast, according to industry insiders.
AI-driven cuts to middle management may boost short-term efficiency, but experts warn of burnout, disengagement, and workflow chaos. As “The Great Flattening” of organizational charts gains steam, food industry leaders must weigh tech gains against human costs.
Gen Zers crave brands that speak their cultural language, not just sell products. From Oreo’s meme creativity to Doritos’ gamer-friendly tech, authenticity and co-creation are the new path to loyalty.
