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Focus Articles
Food Institute Focus

Starbucks Gets Behind ‘Proffee’ Craze

Starbucks is diving into the booming “proffee” trend with protein-packed lattes and cold foam, now a permanent menu fixture. As rivals race to meet protein-hungry consumers, functional coffee is brewing billion-dollar growth.

George Hajjar | September 15, 2025

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Recent Articles
Focus

Why Tariffs Have Mattered for a Seemingly Insulated Food Industry

The ripple effects of tariffs are biting the food industry. From cost pressures to shifting consumer habits, even insulated players are feeling the squeeze in a market that’s quietly turning recessionary.

Vince Martin | September 15, 2025

Vince Martin | September 15, 2025

Focus

Can the Kelce Brothers’ Garage Beer Go the Distance?

Garage Beer, backed by NFL stars and Taylor Swift buzz, is gunning for shelf space in a margin-thin market. But without distributor loyalty and retail muscle, this celebrity-fueled brand may fizzle fast, according to industry insiders.

Kelly Beaton | September 12, 2025

Kelly Beaton | September 12, 2025

Focus

‘The Great Flattening’ Upon Us: Middle Managers Fired En Masse

AI-driven cuts to middle management may boost short-term efficiency, but experts warn of burnout, disengagement, and workflow chaos. As “The Great Flattening” of organizational charts gains steam, food industry leaders must weigh tech gains against human costs.

Marcy Kreiter | September 12, 2025

Marcy Kreiter | September 12, 2025

Focus

3 Secrets to Attract Gen Z Consumers

Gen Zers crave brands that speak their cultural language, not just sell products. From Oreo’s meme creativity to Doritos’ gamer-friendly tech, authenticity and co-creation are the new path to loyalty.

Tess Owings | September 11, 2025

Tess Owings | September 11, 2025

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