The “dirty soda” trend continues to be a phenomenon in the beverage industry, driven by social media and the desire for customization and unique experiences, particularly among Gen Z consumers. This trend has seen a 270% increase in social conversations over the past year.
Despite its ghoulish aesthetics, Liquid Death’s community is surprisingly wide: “people drink things and they like to laugh,” adroitly summarized Liquid Death creative VP Andy Pearson in an interview with The Food Institute. This has …
Creatine’s comeback isn’t just for athletes – the supplement is now a $1.1 billion wellness juggernaut. With aging consumers and GLP-1 users fueling demand, food brands are giving the supplement a long look.
Dubai chocolate’s viral rise is influencing menus worldwide with its craveable crunch and flair. However, climate-driven cocoa and pistachio shortages hint at deeper disruptions for the confectionery industry.
