Rick Abraham, a partner with Pentallect, spoke with the Food Institute Podcast regarding what food and beverage leadership looks like during the COVID-19 pandemic, and what is necessary to help food and beverage companies survive in the current business climate. In the episode hosted by Chris Campbell, Abraham provides insights gleaned from a career’s worth of experience in the food and beverage industry, and the conversation of food and beverage leadership ranges from consolidation in the supply chain, changes emerging from the coronavirus pandemic, promoting sales effectiveness in the face of new challenges, and what leaders should be doing as they navigate the current climate and look to the future.
Hosted By: Chris Campbell
Recorded: July 17, 2020
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More About Rick Abraham:
Rick Abraham is a partner at Pentallect, and specializes in evaluating and developing sales and marketing strategies and go-to-market sales force deployment for manufacturers and sales agencies. Additionally, he specializes in overall foodservice and retail supply chain optimization. His areas of expertise include: sales agency/manufacturer partnerships, customer-facing sales execution, forward-looking industry analysis and P&L management.
To learn more about Pentallect, please visit:
To read Rick’s Food Institute Report article, please visit: