FI Fast Break audio news: March 23, 2022

This week, in The Food Institute’s quick-hitting, audio news podcast, we examine the growth of certain CPG categories and more. The Food Institute Podcast · FI Fast Break News – March 23, 2022 The FI …

TikTok is Becoming a Food Industry Influencer

Users sharing their food on social media is nothing new, but TikTok is taking the phenomenon to new heights. Earlier this week, the hashtag for “food” had garnered a whopping 268 billion views on the …

Is MrBeast Changing the Game in Food Marketing?

YouTube star Jimmy Donaldson – better known as MrBeast – is getting back into the food space with a better-for-you snack brand. Following the success of his virtual restaurant brand, MrBeast Burger, Donaldson is introducing …

TikTok Feels Timing’s Right to Enter Virtual Restaurant Space

Get ready to hear the term “TikTok Kitchen” early and relatively often in 2022. The video-sharing social media platform – which has more than 1 billion monthly users – recently announced a partnership with Virtual …

FI Fast Break audio news: Dec. 22, 2021

This week, in The Food Institute’s quick-hitting, audio news podcast, we break down predictions for food inflation and multiple labor disputes. The Food Institute Podcast · FI Fast Break News – Dec. 22, 2021 The …

What Google’s Top Trending Food Searches Signal for the Food Industry

As another year comes to a close, Google revealed its annual list of top trending food searches. Here’s what consumers were looking for in 2021: TikTok pasta Bacon jam Birria tacos Crockpot chicken Hamantaschen Squid …

Major Food Companies Turning to Unprecedented Measures to Find New Hires

Dealing with a shallow labor pool, major companies are increasingly turning to creative – and, in some cases, controversial – measures to attract new hires. Here’s a look at some unique moves made recently along …

Addressing Food Industry’s Labor Shortage with TikTok, Other Solutions

The statistics are staggering. According to a recent poll conducted by job site Monster.com, 95% of respondents were “currently considering changing jobs,” and 92% said they’d switch industries to get a new job. The top …

Gen Z Expert Shares 4 Tips for Mastering Marketing on TikTok

Jason Dorsey knows it’s not easy to keep up with all the evolving forms of social media. Nevertheless, the Gen Z expert feels it’s time to embrace marketing on TikTok, a social network which has …

Why is Big Business Interested in TikTok?

TikTok, a platform where some 50 million U.S. daily users share short-form videos, has been receiving attention in the media as the Chinese-owned company searches for a U.S. buyer. The app is not only a …

Influencers Extend Foodservice’s Marketing Reach

Influencers and celebrities have changed the way people consume content, and restaurants are taking note of this. “When you’re posting from your own operated social channels, you’re reaching a very small percentage of your followers …

Advertisers Boycott Facebook in Protest Against Hate Speech

Food Institute Focus – Advertisers Boycott Facebook in Protest Against Hate Speech