Tea-Infused Cocktails Take TikTok by Storm
Tea-infused cocktails are the latest drink trend on TikTok, signaling that healthy, affordable beverages resonate with consumers.
Tea-infused cocktails are the latest drink trend on TikTok, signaling that healthy, affordable beverages resonate with consumers.
Every generation brings change, but Generation Z has an important distinction: It’s the first generation to have grown up in the digital era and members have high standards for how to spend their time online. …
With an endless supply of content and more than 50 million daily users, there is no shortage of ways for brands to market themselves on TikTok – particularly to Gen Z. In fact, half of …
Being a “foodie” is now a central component of the Gen Z identity, according to a recent study from Cassandra by Big Village. According to the report, Young & Hungry, Gen Z considers themselves the …
CHICAGO – Bright, multi-colored displays of gummies and exhibitors touting their presence on TikTok largely stole the spotlight at the recent National Confectioners Association’s Sweets & Snacks Expo. Gummies are big business, included in the …
Food businesses are losing faith in Instagram following a change in its algorithm. The social media platform’s choice to prioritize videos over photos has created unforeseen costs for small businesses, leaving many owners frustrated, reported …
This week, in The Food Institute’s quick-hitting, audio news podcast, we examine the current state of consumer confidence, and big moves by Gotham Greens. The Food Institute Podcast · FI Fast Break News – March …
This week, in The Food Institute’s quick-hitting, audio news podcast, we examine the growth of certain CPG categories and more. The Food Institute Podcast · FI Fast Break News – March 23, 2022 The FI …
Users sharing their food on social media is nothing new, but TikTok is taking the phenomenon to new heights. Earlier this week, the hashtag for “food” had garnered a whopping 268 billion views on the …
YouTube star Jimmy Donaldson – better known as MrBeast – is getting back into the food space with a better-for-you snack brand. Following the success of his virtual restaurant brand, MrBeast Burger, Donaldson is introducing …
Get ready to hear the term “TikTok Kitchen” early and relatively often in 2022. The video-sharing social media platform – which has more than 1 billion monthly users – recently announced a partnership with Virtual …
This week, in The Food Institute’s quick-hitting, audio news podcast, we break down predictions for food inflation and multiple labor disputes. The Food Institute Podcast · FI Fast Break News – Dec. 22, 2021 The …
As another year comes to a close, Google revealed its annual list of top trending food searches. Here’s what consumers were looking for in 2021: TikTok pasta Bacon jam Birria tacos Crockpot chicken Hamantaschen Squid …
Dealing with a shallow labor pool, major companies are increasingly turning to creative – and, in some cases, controversial – measures to attract new hires. Here’s a look at some unique moves made recently along …
The statistics are staggering. According to a recent poll conducted by job site Monster.com, 95% of respondents were “currently considering changing jobs,” and 92% said they’d switch industries to get a new job. The top …
Jason Dorsey knows it’s not easy to keep up with all the evolving forms of social media. Nevertheless, the Gen Z expert feels it’s time to embrace marketing on TikTok, a social network which has …
TikTok, a platform where some 50 million U.S. daily users share short-form videos, has been receiving attention in the media as the Chinese-owned company searches for a U.S. buyer. The app is not only a …
Influencers and celebrities have changed the way people consume content, and restaurants are taking note of this. “When you’re posting from your own operated social channels, you’re reaching a very small percentage of your followers …
Food Institute Focus – Advertisers Boycott Facebook in Protest Against Hate Speech