Catching Lightning: TikTok & Blowing Up Your Brand
The TikTok algorithm doesn’t care about followers; it cares about what you watch. The No. 1 thing consumers watch is authentic brands and people.
Tag: TikTok
Report: Trends to Watch Include DTC Plant-Based Brands
The $7.44 trillion U.S food industry is investing in ecommerce, robotics, and technology like never before. Here are three noteworthy trends for food producers and grocery retailers to prioritize in the year ahead.
Tea-Infused Cocktails Take TikTok by Storm
Tea-infused cocktails are the latest drink trend on TikTok, signaling that healthy, affordable beverages resonate with consumers.
Restaurateur Stephen Schrutt on What Makes Gen-Z Tick
Every generation brings change, but Generation Z has an important distinction: It’s the first generation to have grown up in the digital era and members have high standards for how to spend their time online. …
TikTok Expert: Authenticity Key for Food Brands Marketing to Gen Z
With an endless supply of content and more than 50 million daily users, there is no shortage of ways for brands to market themselves on TikTok – particularly to Gen Z. In fact, half of …
Gen Z Stakes Its Claim as The ‘Foodie’ Generation
Being a “foodie” is now a central component of the Gen Z identity, according to a recent study from Cassandra by Big Village. According to the report, Young & Hungry, Gen Z considers themselves the …
Analysis: Gummies, TikTok Stole Show in Chicago
CHICAGO – Bright, multi-colored displays of gummies and exhibitors touting their presence on TikTok largely stole the spotlight at the recent National Confectioners Association’s Sweets & Snacks Expo. Gummies are big business, included in the …
3 Keys for Successful Social Media Marketing
Food businesses are losing faith in Instagram following a change in its algorithm. The social media platform’s choice to prioritize videos over photos has created unforeseen costs for small businesses, leaving many owners frustrated, reported …
FI Fast Break audio news: March 30, 2022
This week, in The Food Institute’s quick-hitting, audio news podcast, we examine the current state of consumer confidence, and big moves by Gotham Greens. The Food Institute Podcast · FI Fast Break News – March …
FI Fast Break audio news: March 23, 2022
This week, in The Food Institute’s quick-hitting, audio news podcast, we examine the growth of certain CPG categories and more. The Food Institute Podcast · FI Fast Break News – March 23, 2022 The FI …
TikTok is Becoming a Food Industry Influencer
Users sharing their food on social media is nothing new, but TikTok is taking the phenomenon to new heights. Earlier this week, the hashtag for “food” had garnered a whopping 268 billion views on the …
Is MrBeast Changing the Game in Food Marketing?
YouTube star Jimmy Donaldson – better known as MrBeast – is getting back into the food space with a better-for-you snack brand. Following the success of his virtual restaurant brand, MrBeast Burger, Donaldson is introducing …
TikTok Feels Timing’s Right to Enter Virtual Restaurant Space
Get ready to hear the term “TikTok Kitchen” early and relatively often in 2022. The video-sharing social media platform – which has more than 1 billion monthly users – recently announced a partnership with Virtual …
FI Fast Break audio news: Dec. 22, 2021
This week, in The Food Institute’s quick-hitting, audio news podcast, we break down predictions for food inflation and multiple labor disputes. The Food Institute Podcast · FI Fast Break News – Dec. 22, 2021 The …
What Google’s Top Trending Food Searches Signal for the Food Industry
As another year comes to a close, Google revealed its annual list of top trending food searches. Here’s what consumers were looking for in 2021: TikTok pasta Bacon jam Birria tacos Crockpot chicken Hamantaschen Squid …
Major Food Companies Turning to Unprecedented Measures to Find New Hires
Dealing with a shallow labor pool, major companies are increasingly turning to creative – and, in some cases, controversial – measures to attract new hires. Here’s a look at some unique moves made recently along …
Addressing Food Industry’s Labor Shortage with TikTok, Other Solutions
The statistics are staggering. According to a recent poll conducted by job site Monster.com, 95% of respondents were “currently considering changing jobs,” and 92% said they’d switch industries to get a new job. The top …
Gen Z Expert Shares 4 Tips for Mastering Marketing on TikTok
Jason Dorsey knows it’s not easy to keep up with all the evolving forms of social media. Nevertheless, the Gen Z expert feels it’s time to embrace marketing on TikTok, a social network which has …
Why is Big Business Interested in TikTok?
TikTok, a platform where some 50 million U.S. daily users share short-form videos, has been receiving attention in the media as the Chinese-owned company searches for a U.S. buyer. The app is not only a …
Influencers Extend Foodservice’s Marketing Reach
Influencers and celebrities have changed the way people consume content, and restaurants are taking note of this. “When you’re posting from your own operated social channels, you’re reaching a very small percentage of your followers …
Advertisers Boycott Facebook in Protest Against Hate Speech
Food Institute Focus – Advertisers Boycott Facebook in Protest Against Hate Speech