Tag: TikTok

Restaurateur Stephen Schrutt on What Makes Gen-Z Tick

Every generation brings change, but Generation Z has an important distinction: It’s the first generation to have grown up in the digital era and members have high standards for how to spend their time online. …

Gen Z Stakes Its Claim as The ‘Foodie’ Generation

Being a “foodie” is now a central component of the Gen Z identity, according to a recent study from Cassandra by Big Village. According to the report, Young & Hungry, Gen Z considers themselves the …

Analysis: Gummies, TikTok Stole Show in Chicago

CHICAGO – Bright, multi-colored displays of gummies and exhibitors touting their presence on TikTok largely stole the spotlight at the recent National Confectioners Association’s Sweets & Snacks Expo. Gummies are big business, included in the …

3 Keys for Successful Social Media Marketing

Food businesses are losing faith in Instagram following a change in its algorithm. The social media platform’s choice to prioritize videos over photos has created unforeseen costs for small businesses, leaving many owners frustrated, reported …

FI Fast Break audio news: March 30, 2022

This week, in The Food Institute’s quick-hitting, audio news podcast, we examine the current state of consumer confidence, and big moves by Gotham Greens. The Food Institute Podcast · FI Fast Break News – March …

FI Fast Break audio news: March 23, 2022

This week, in The Food Institute’s quick-hitting, audio news podcast, we examine the growth of certain CPG categories and more. The Food Institute Podcast · FI Fast Break News – March 23, 2022 The FI …

TikTok is Becoming a Food Industry Influencer

Users sharing their food on social media is nothing new, but TikTok is taking the phenomenon to new heights. Earlier this week, the hashtag for “food” had garnered a whopping 268 billion views on the …

Is MrBeast Changing the Game in Food Marketing?

YouTube star Jimmy Donaldson – better known as MrBeast – is getting back into the food space with a better-for-you snack brand. Following the success of his virtual restaurant brand, MrBeast Burger, Donaldson is introducing …

FI Fast Break audio news: Dec. 22, 2021

This week, in The Food Institute’s quick-hitting, audio news podcast, we break down predictions for food inflation and multiple labor disputes. The Food Institute Podcast · FI Fast Break News – Dec. 22, 2021 The …

Why is Big Business Interested in TikTok?

TikTok, a platform where some 50 million U.S. daily users share short-form videos, has been receiving attention in the media as the Chinese-owned company searches for a U.S. buyer. The app is not only a …

Influencers Extend Foodservice’s Marketing Reach

Influencers and celebrities have changed the way people consume content, and restaurants are taking note of this. “When you’re posting from your own operated social channels, you’re reaching a very small percentage of your followers …