Tag: TikTok

Peyton Manning and Nestlé Toll House Kick Off Cookie Nachos Collab

NFL hall-of-famer Peyton Manning has partnered with Nestlé Toll House to launch a Cookie Nachos Kit giveaway, combining chocolate chip cookie dough, various morsels, chip-shaped cookie cutters, and nacho-inspired toppings into a food trend worth watching.

How Freeze-Dried Candy Moved From Cosmos to Confectionery

Once reserved for astronauts and the military, freeze-dried candy is now a growing trend in the confectionery market. By leveraging advanced freeze-drying technology, one company creates highly textured candies that have earned it a devoted following.

The Cheat Code: 4 Tips for Marketing to Video Game Fans

Food and beverage brands are tapping into the gamer market with marketing tactics like in-game product placements and creative snack options. Protein-packed and handheld snacks are also on the rise as gamers seek healthier choices.

Kevin’s Natural Foods: The Food Unicorn We All Missed

Quarterly Opinion by Premium Growth Solutions You’ve seen the bright white packaging in the deli department or perimeter displays at Whole Foods. Kevin’s Natural Foods is now at peak ACV for refrigerated meals; you’re just …

Consumer Buzz: Top 3 Wellness Trends

Across the U.S, social chatter is shaping wellness conversations and boosting demand for related ingredients. Here are three wellness trends to watch, according to a new report from Brightfield Group. Immunity Now Within Brightfield’s Wellness …

Prominent Doctor Fears Impact of TikTok Diet Trends

Americans are getting away from healthy habits like meal prepping and perusing produce aisles. Instead, many consumers opt for quicker, more convenient food that often include preservatives and copious amounts of sugar or oils.

Has Tofu Gone Mainstream?

Tofu is enjoying a new era of popularity thanks to its adaptability and nutritional clout. But despite its position as a plant-based powerhouse, this longtime vegan staple has its own share of hurdles to overcome.

Why Lemon8 May Replace TikTok as Top Marketing App

As Congress considers a ban on the social media platform TikTok due to questions about the privacy of data, online safety concerns and connections with the Chinese Communist Party, many individuals and businesses alike are …

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Report: Trends to Watch Include DTC Plant-Based Brands

The $7.44 trillion U.S food industry is investing in ecommerce, robotics, and technology like never before. Here are three noteworthy trends for food producers and grocery retailers to prioritize in the year ahead.

Restaurateur Stephen Schrutt on What Makes Gen-Z Tick

Every generation brings change, but Generation Z has an important distinction: It’s the first generation to have grown up in the digital era and members have high standards for how to spend their time online. …

Gen Z Stakes Its Claim as The ‘Foodie’ Generation

Being a “foodie” is now a central component of the Gen Z identity, according to a recent study from Cassandra by Big Village. According to the report, Young & Hungry, Gen Z considers themselves the …

Analysis: Gummies, TikTok Stole Show in Chicago

CHICAGO – Bright, multi-colored displays of gummies and exhibitors touting their presence on TikTok largely stole the spotlight at the recent National Confectioners Association’s Sweets & Snacks Expo. Gummies are big business, included in the …

3 Keys for Successful Social Media Marketing

Food businesses are losing faith in Instagram following a change in its algorithm. The social media platform’s choice to prioritize videos over photos has created unforeseen costs for small businesses, leaving many owners frustrated, reported …

FI Fast Break audio news: March 30, 2022

This week, in The Food Institute’s quick-hitting, audio news podcast, we examine the current state of consumer confidence, and big moves by Gotham Greens. The Food Institute Podcast · FI Fast Break News – March …

FI Fast Break audio news: March 23, 2022

This week, in The Food Institute’s quick-hitting, audio news podcast, we examine the growth of certain CPG categories and more. The Food Institute Podcast · FI Fast Break News – March 23, 2022 The FI …

TikTok is Becoming a Food Industry Influencer

Users sharing their food on social media is nothing new, but TikTok is taking the phenomenon to new heights. Earlier this week, the hashtag for “food” had garnered a whopping 268 billion views on the …

Is MrBeast Changing the Game in Food Marketing?

YouTube star Jimmy Donaldson – better known as MrBeast – is getting back into the food space with a better-for-you snack brand. Following the success of his virtual restaurant brand, MrBeast Burger, Donaldson is introducing …