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Will Pepsi’s Driftwell ‘ScaleWell’?

PepsiCo. Inc.’s PR tease for the Driftwell sleep aid beverage represents the company’s latest new brand creation since Bubly. Launching new trademarks has a very checkered history at public firms. Most of these launches quietly …

Large CPG Companies Continue to Pivot

Kraft Heinz plans to cut $2 billion in costs over five years, reported The Wall Street Journal (Sept. 15). The company will be making cuts more strategically than in the past, according to CEO Miguel …

Preparing for a Pandemic Fall

Robyn Carter, founder and CEO of Jump Rope Innovation (JRI), joined the Food Institute Podcast to discuss consumer perceptions and desires during the pandemic. With the back-to-school season in full swing, and Halloween, Thanksgiving, and …