Driving Success in Marketing and Design: How Food & Beverage Companies are Winning in 2024

This webinar featured SRW and Barrel – two leading marketing and design companies in the food and beverage CPG space – to share their latest insights on effective marketing and website design strategies for 2024. In this webinar, Kate Weidner, founder and CSO of SRW, and Lucas Ballasy, partner and CXO of Barrel, delved into the following topics:

Building Brand Authenticity: The Basics
What are the essential elements of an effective brand? What makes a brand “authentic”? These questions will be answered to develop the essential building blocks of effective website / packaging design and marketing strategies

Effective Strategies of Marketing / Website Design:
How can CPG companies effectively reach their core audiences in 2024? What marketing strategies are particularly effective (e.g., paid marketing, social media strategy, and engaging influencers, etc.). How can companies maximize on online presence and drive customer engagement?

Real Life Case Studies:
Barrel and SRW will share examples of successful engagements where they’ve helped their clients.

Sponsored By:


SRW is a full service agency built for natural, wellness and better-for-you brands. With offices in Chicago and Boulder, we’re always at-the-ready to make an impact for growing brands through digital media and classic good thinking. Our methods have launched and fueled companies like Simple Mills and Kite Hill, and continue to propel wellness world mainstays and newcomers, to boot. If you are interested in learning more about SRW’s complete services, visit our website at https://srw.agency or email charlie@srw.agency.


Barrel is an e-commerce agency founded in 2006. We are a distributed team with team members across the world.

We partner with the world’s most loved brands to scale and optimize their businesses through strategy, design, development, and retention marketing. We are also Shopify Plus Agency Partners.

Past and current clients include: Black+Decker, L’Oreal Paris, Sakara, KIND Snacks, ScottsMiracle-Gro, Central Garden & Pet, Cariuma, and Once Upon a Farm. For more information, visit https://www.barrelny.com.