Tag: consumer behavior > Page 5
In 2022, consumers have a growing thirst for functional beverages. The global functional beverage market size was estimated at nearly $120 billion (USD) in 2021 and, according to researchandmarket.com, is projected to grow at a …
The pandemic era strengthened food and beverage trends like health, wellness and nostalgic indulgence. While contradictory at first glance, these behaviors are finding alignment as consumers redefine what constitutes “healthy” behavior. Health and wellness are …
The recently released 2022 Power of Meat report indicated pandemic-induced inflation sent meat prices soaring, with sales hitting a record $81.8 billion in 2021, an increase of 0.3% from the previous year. Those record sales …
In recent years, many diets have become popular for anticipated benefits and attractive trade-offs, as people try to balance proper nutrition with habits that align with their lifestyle values. In today’s market, methods of food …
With inflation running at its highest level in four decades, consumers are pinching their pennies and looking to dollar stores to stretch tightening budgets. With inflation currently running at 7.5%, consumers are getting nervous about …
Shoppers have historically gravitated to store brands when economic times get tough. But despite record-high prices, private label food and beverage sales continue to dip below their national counterparts at retail. Overall, store brand dollar …
Breakfast occasions were big business for retailers in 2021, with at home consumption remaining above pre-pandemic levels. However, many traditional breakfast categories saw mixed sales results. In a new report, Winning Breakfast, Generation by Generation, …
Here’s an eye-opener: even as the pandemic continues, breakfast visits to restaurants have increased significantly. In the three months ending in November, online and physical visits to restaurants for breakfast increased 11% year over year, …
The National Retail Federation says the holiday-shopping season appears to be on track to exceed its sales growth forecast of between 8.5% and 10.5%, reported ABC News (Dec. 20). However, with four in 10 Americans …
This article is written and sponsored by Transparency Market Research. The global meat alternatives market is projected to expand at a growth rate of 10% through 2031. High demand for the products in the global meat …
Barbecue is red-hot worldwide, according to new research from Irish food company Kerry. “It’s clear that people and cultures intersect on the general topic of open-fire cooking,” said Soumya Nair, Kerry’s global director of consumer …
Retail alcohol sales are significantly higher than 2019 levels. According to a report recently published by Columbia University’s Mailman School of Public Health, during the worst months of the COVID pandemic (March-September 2020), U.S. alcohol …
A recent global survey conducted by EY (Ernst & Young) illustrates consumers are re-evaluating big purchases these days. That said, consumers certainly aren’t shying away from spending on groceries. “Online grocery shopping is a clear …
Vericast recently released a report to help CPG brands better understand consumer buying habits amid the pandemic. “As shoppers have settled into new buying habits, brand loyalty has taken a hit overall,” Aimee Englert, Vericast’s …
Alternatives to traditional seafood continue to diversify through plant-based, cultivated, and fermentation-derived production methods, and investors are casting their bets accordingly. According to a recent Good Food Institute (GFI) State of the Industry report, alternative …
Based on her company’s work studying consumer trends, Sarah O’Grady sees consumers on the hunt for deals this holiday season. “Last year, lockdowns made in-person shopping challenging,” said O’Grady, vice president of brand marketing at …
In recent years, the uptick in consumer demand for purpose-driven brands has been profound, and food and beverage companies are no exception to the rule. “Consumers under 35 want companies to be a force for …
A new report suggests that the pandemic boom for U.S. subscription brands is wearing off. Attest, an SaaS consumer research platform, on Thursday released its latest direct-to-consumer research report, surveying 2,000 Americans. And the results …
Coffee consumption is going strong throughout the U.S., with drinks away from home on the rise and younger consumers driving the popularity of specialty, refrigerated, and ready-to-drink brews. According to the National Coffee Data Trends …
Marketers are increasingly turning their attention to Generation Alpha – the kids born after Gen Z – not to mention their Millennial parents. Generation Alpha, typically considered those born beginning in 2010, figures to grow …
Loyalty programs continue to gain traction across the food industry as restaurants and retailers implement new offerings to capitalize on customer allegiance. The increase is widely tied to pandemic-induced spikes in digital commerce along with …