Tag: consumer behavior > Page 5
A new report suggests that the pandemic boom for U.S. subscription brands is wearing off. Attest, an SaaS consumer research platform, on Thursday released its latest direct-to-consumer research report, surveying 2,000 Americans. And the results …
Coffee consumption is going strong throughout the U.S., with drinks away from home on the rise and younger consumers driving the popularity of specialty, refrigerated, and ready-to-drink brews. According to the National Coffee Data Trends …
Marketers are increasingly turning their attention to Generation Alpha – the kids born after Gen Z – not to mention their Millennial parents. Generation Alpha, typically considered those born beginning in 2010, figures to grow …
Loyalty programs continue to gain traction across the food industry as restaurants and retailers implement new offerings to capitalize on customer allegiance. The increase is widely tied to pandemic-induced spikes in digital commerce along with …