Tag: consumer behavior

The New Rules of Food Innovation in the Age of GLP-1

The popularity of GLP-1 medications is compelling brands to innovate with smarter portion sizes and functional ingredients. This shift represents a revolutionary convergence of biotech, nutrition science, and consumer demand, reshaping how food supports appetite management and metabolic health.

General Mills Sounds Short-, Long-Term Alarms

General Mills faces mounting challenges such as market volatility and cautious consumer behavior, as tariff pressures also begin to weigh on its performance. It begs the question: Can legacy brands reclaim their once-unshakable dominance?

Top 5 Dealbreakers for Modern Diners

The 2025 American Diner Trends Report uncovered the top dealbreakers that deter diners, such as negative word-of-mouth, health inspection warnings, and long wait times. With distinct preferences emerging among Gen Z and older cohorts, the report illustrated how restaurants can win over consumers.

Brands Tap National Burrito Day to Enhance Loyalty Programs

With food-related holidays happening almost daily, brands are capitalizing on events like National Burrito Day (April 3) to drive sales, boost loyalty program engagement, and introduce gamified promotions. Restaurants from Chipotle to Taco Bell are taking advantage, rolling out limited-time deals.

Inclusive Imbibing: Latest Innovations in Non-Alcoholic Wine

Non-alcoholic wines, such as alcohol-removed Sauvignon Blanc, are growing in popularity as more consumers aim to moderate or eliminate alcohol consumption. Despite challenges in replicating the complexity of traditional wines, innovations in production methods are driving opportunities in NA wine.

Plant-Based Braves the Sales Slump

The plant-based food industry may have found a way through its stagnation. A recent report found consumers increased their plant-based purchases throughout 2024, a signal of a healthy year ahead. Nutpods CMO Patrick Coyle recommended brands in the sector strike the right balance between “value” and “values.”

3 New Keys to Connecting with Gen Z Consumers

Gen Z consumers demand authenticity from brands, viewing them as extensions of their personal identity. One restaurant consultant notes that, to capture Gen Z’s loyalty, businesses must align with their values and leverage micro-influencers for genuine connections.

Athletic Brewing, AB InBev Wage Battle of the Brews

A recent report from NCS Solutions shows that nearly 50% of Americans are trying to reduce their alcohol consumption in 2025, with Gen Z leading the movement. Bill Shufelt, CEO of Athletic Brewing Company, highlighted the rapid growth of the non-alcoholic sector, driven by health-conscious trends, at the recent UBS Global Consumer and Retail Conference.

Hungryroot – A Master Class in Pivoting

Hungryroot, a survivor of the DTC meal-kit boom, pivoted from a narrow CPG business model to a distributor model with a limited assortment retail interface, leading to significant success. By focusing on a small list of ingredients, Hungryroot transformed into an online grocer that offers personalized meal planning.

Flower Power: Gen Z Craves Floral Menu Innovations

As consumers wish for better spring weather, recent data shows that floral flavors are growing in popularity, particularly among Gen Z and younger consumers. FI spoke with an industry expert about these nascent trends and their deeper implications.

Plant-Based Assessment: Headwinds Harrowing, Future Begets Optimism

The plant-based food industry is at an inflection point: recent data suggests that interest in the lifestyle decreased somewhat in 2024 from the year before. Innovations in the space, however, have given the sector the tools to cater to consumer pain points.

Cautious Optimism Fuels Retail Boom

As traditional post-pandemic headwinds subside, retailers are ready to meet today’s savvy consumers to inspire growth. To succeed in today’s market, it’s prudent to understand how cautious optimism shapes buying habits.

GLP-1 Drugs’ Ripple Effects, Circana’s Tips for Adapting to Them

The rapid adoption of weight-loss drugs is reshaping purchasing habits. Circana experts highlight opportunities for brands to align with GLP-1 users’ goals by offering tailored, portion-controlled products and leveraging personalized marketing strategies to capture this evolving market.

Phygital Prowess: 2025’s Recipe for Restaurant Success

As restaurants compete in an increasingly “phygital” world, blending digital and physical experiences is key to meeting consumer expectations in 2025. Restaurant-tech company Tillster expects curbside pickup to ramp up, too.

Circana: E-commerce, Private Label to Shape F&B in 2025

Circana’s annual F&B industry report highlights growing consumer demand for value, with e-commerce and private label brands driving significant sales growth. However, economic uncertainty will challenge the industry to balance affordability with innovative offerings in 2025.

Consumer Behavior Modifying Retail Seasons

The back-to-school shopping season has spread across multiple waves due to shifting consumer behavior. This trend may impact holiday shopping too, with retailers expecting slower sales growth.

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3 Fall Flavors Poised to Surpass Pumpkin Spice in Popularity

The popularity of pumpkin spice has officially fallen like autumn leaves. According to a recent survey of 2,000 American adults by Talker Research, 58% of respondents reported that they now favor alternative fall flavors over pumpkin spice, and 45% reported fatigue with the once-beloved spice blend.

Grass-Fed Beef Challenging Meat Alternatives

Growing support for products like grass-fed beef is creating new challenges for the meat alternative market, which continues to struggle with adoption and repeat purchases among its primary consumer base – flexitarians.

Mycelium-based Meat Intriguing Investors and Consumers

Alt-meat funding has all but dried up, but mycelium-based meats are still intriguing investors and consumers. From chicken and steak to deli meats, here’s what’s cooking in the world of mushroom roots.

Plant-based Consumers’ Favorite QSRs

U.S. consumers love fast food and those who follow a plant-forward diet are no exception. Which quick service restaurants (QSRs) are plant-based consumers seeking out this year?

Ask an Athlete: Building Strength with Plant-Based Protein

Olympic cyclist Dotsie Bausch wants to set the record straight: Building strength with plant-based protein is a very accessible goal. Consuming plenty of vegetables, legumes, nuts, seeds, and grains is sufficient — the key is eating enough to fuel the body.

States Are Banning Cultivated Meat; Do Consumers Want Novel Proteins?

Novel proteins including cultivated meat, mycelium, and dairy bioidenticals are advancing further into the market, and some state governments are pushing back. A new survey by McKinsey & Company explores how consumers perceive these ingredients—and their willingness to trial them.