Tag: consumer behavior

Baby Boomers: A Restaurant’s Reliable Friend

Baby Boomers offer restaurants a loyal customer who tends to be more resilient compared to younger cohorts. Contrary to popular belief, data suggests that this cohort is excited by innovative dishes, particularly those that invoke nostalgia, comfort, or function.

Energy Drink Makers Navigate a Choppy Environment

Energy drinks hit turbulence in 2024, with Celsius and Monster both facing unexpected sales slowdowns. While stock prices have rebounded, lingering consumer uncertainty raises questions about the sector’s long-term prospects.

Why 2025 is the ‘Year of the Sauce’

Sauces are no longer just a sidekick – they’re driving one of 2025’s biggest food trends, blending bold flavors with convenience and versatility. Food businesses that embrace this shift can captivate consumers and boost sales, according to both chefs and CEOs.

Feeling Peachy: Summer Darling Leads Beverage Innovation

Peach-enhanced menu items are growing in popularity, now on 19.8% of foodservice menus, according to one report. The fruit has found its stride in beverage innovation, with legacy brands experimenting with the flavor.

5 Thriving Fast-Food Chains in 2025

Despite rising costs, 2025 is shaping up to be a fairly strong year for many restaurant chains, with top players like Cava and Chick-fil-A thriving by mastering efficiency, marketing, and customer experience. The smartest brands are pricing strategically and leveraging technology to drive success.

Economic Strain: Food Bill Gets Unruly

Despite wage gains, food inflation continues to outpace earnings, leaving consumers increasingly anxious about grocery costs. Meanwhile, new tariffs threaten to disrupt the food industry, with stakeholders bracing for volatile pricing and potential shifts in shopper loyalty.

Tiny Tastemakers: Gen Alpha Dubbed ‘The Foodie Generation’

Gen Alpha’s distinct food and beverage preferences, coupled with its astonishing $5.5 trillion global market share by 2029, shape it up to drive a sustained impact on the food and beverage industry. Learn about why some are calling them “the foodie generation.”

Winner, Loser Disparity Widens Among Casual Dining Eateries

Casual-dining stocks have significantly outperformed the market over the past three years, with Brinker International especially posting eye-opening returns, while chains such as Applebee’s continue to struggle. Clearly, consumers are rewarding brands that offer differentiated experiences.

Diageo Considers American Brand-Selling Strategy

Diageo, the spirits giant, is shifting its long-standing strategy by selectively selling off brands. The industry is watching closely to see whether this pivot will strengthen Diageo’s future or mirror the struggles of American food conglomerates.

Korean Cuisine Takes Center Stage at NRA Show

Fusion-driven Korean entrees, cleaner frying oils, and multi-textured beverages were a few underrated trends on display at the recent NRA Show. From indulgent Gochujang Fried Chicken Sliders to Noli Fruit Oil’s eco-conscious frying solution and TikTok-worthy Fiery Dill Pickle Lemonade, brands tapped into recent trends.

The Diet of the Future: Seaweed, Kimchi, Ancient Grains

By 2050, the average consumer’s diet will look much different than today, shaped by AI, sustainability, and ethically sourced ingredients. Experts predict that ancient grains, fermented foods, and berries will land on consumers’ plates far more frequently in the future.

Target Has Fallen Behind Retail Rivals – Again

Target has struggled to define a unique place in its market, watching rivals like Walmart and Costco capitalize on growth opportunities while its own stock and sales falter. Target’s leadership now faces a critical moment to convince investors that it can once again turn challenges into triumphs.

The ‘Return to Real’ Trend: Why ‘Simple’ is the New Superfood

The “Return to Real” trend signals a growing consumer shift toward authenticity–favoring simple, transparent ingredients and tangible, in-person experiences over hyper-enhanced, tech-driven products. For food industry leaders, this presents a chance to embrace nostalgia, highlight natural ingredients, and rethink marketing strategies to align with consumers’ craving for genuine connection.

Meet New Masculinity: Gen Z Men Fuel Beef Renaissance

Gen Z men are increasingly embracing meat consumption as part of a shift toward hyper-masculinity, fueled by online influencers and rebranded narratives that position beef as essential for peak physical performance. The trend presents a key opportunity for the food industry.

CPG Shake-Up: Tariffs and GLP-1 Drugs Challenge Brands

With ingredient bans, rising tariffs, and the influence of GLP-1 weight-loss drugs, the CPG industry faces a pivotal moment. Forward-thinking brands that embrace strategic supply chain shifts and data-driven consumer insights are most likely to emerge as winners, experts say.

What Moms Really Want for Mother’s Day in 2025

This year, moms are wishing for a “timeout” on Mother’s Day, with 44% of participants wanting someone else to plan the big meal in an OpenTable survey. The research also revealed that nearly a third of moms are considering dining out solo on Mother’s Day in 2025, reflecting an increased desire for “me time.”

Industry Shaken: Indie Cafés Outbrew the Big Guys

Independent cafés and mid-sized coffee chains are chipping away at the dominance of Starbucks and Dunkin’, leveraging bold menu experimentation to capture customers. Challenger brands are expanding aggressively, too.

Yogurt Is Having a Moment

Recent moves in the yogurt segment from CPG giants signal a strong category foundation heading into an uncertain economic future—a white horse amid other stagnating retail categories. Danone, for example, beat out analyst expectations with its Q1 sales.

Coffee: America’s Most Popular Beverage

Daily coffee consumption has increased nearly 7 percent since 2020, partly thanks to the continued interest in specialty brews. FI spoke with several industry professionals about the latest trends, and the impact that tariffs will have on the industry.

For Kraft Heinz, This Isn’t Supposed to Happen

Kraft Heinz’s recent quarterly earnings report posted year-over-year organic volume declines of 7.1% for the period. One potential culprit: the brand’s iconic Mac & Cheese brand is among their weakest performers, per management.

CEOs Tighten Belts Amid Tariff Uncertainty

Amid an uncertain economic environment instigated by tariffs, C-suite executives across the U.S. are dialing back business expenditures. Meanwhile, President Donald Trump indicated he may alter course on his economic plan.

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New and Next by Nestlé: Serving up the ‘Hottest’ Cold Beverages

The beverage industry is witnessing a seismic shift as younger, socially conscious consumers favor cold drinks, like cold brew coffee and functional juices. Nestlé Professional Solutions has capitalized on this momentum with innovative product launches that expand opportunities for foodservice businesses.

The New Rules of Food Innovation in the Age of GLP-1

The popularity of GLP-1 medications is compelling brands to innovate with smarter portion sizes and functional ingredients. This shift represents a revolutionary convergence of biotech, nutrition science, and consumer demand, reshaping how food supports appetite management and metabolic health.

General Mills Sounds Short-, Long-Term Alarms

General Mills faces mounting challenges such as market volatility and cautious consumer behavior, as tariff pressures also begin to weigh on its performance. It begs the question: Can legacy brands reclaim their once-unshakable dominance?

Top 5 Dealbreakers for Modern Diners

The 2025 American Diner Trends Report uncovered the top dealbreakers that deter diners, such as negative word-of-mouth, health inspection warnings, and long wait times. With distinct preferences emerging among Gen Z and older cohorts, the report illustrated how restaurants can win over consumers.

Brands Tap National Burrito Day to Enhance Loyalty Programs

With food-related holidays happening almost daily, brands are capitalizing on events like National Burrito Day (April 3) to drive sales, boost loyalty program engagement, and introduce gamified promotions. Restaurants from Chipotle to Taco Bell are taking advantage, rolling out limited-time deals.

Inclusive Imbibing: Latest Innovations in Non-Alcoholic Wine

Non-alcoholic wines, such as alcohol-removed Sauvignon Blanc, are growing in popularity as more consumers aim to moderate or eliminate alcohol consumption. Despite challenges in replicating the complexity of traditional wines, innovations in production methods are driving opportunities in NA wine.

Plant-Based Braves the Sales Slump

The plant-based food industry may have found a way through its stagnation. A recent report found consumers increased their plant-based purchases throughout 2024, a signal of a healthy year ahead. Nutpods CMO Patrick Coyle recommended brands in the sector strike the right balance between “value” and “values.”

3 New Keys to Connecting with Gen Z Consumers

Gen Z consumers demand authenticity from brands, viewing them as extensions of their personal identity. One restaurant consultant notes that, to capture Gen Z’s loyalty, businesses must align with their values and leverage micro-influencers for genuine connections.

Athletic Brewing, AB InBev Wage Battle of the Brews

A recent report from NCS Solutions shows that nearly 50% of Americans are trying to reduce their alcohol consumption in 2025, with Gen Z leading the movement. Bill Shufelt, CEO of Athletic Brewing Company, highlighted the rapid growth of the non-alcoholic sector, driven by health-conscious trends, at the recent UBS Global Consumer and Retail Conference.

Hungryroot – A Master Class in Pivoting

Hungryroot, a survivor of the DTC meal-kit boom, pivoted from a narrow CPG business model to a distributor model with a limited assortment retail interface, leading to significant success. By focusing on a small list of ingredients, Hungryroot transformed into an online grocer that offers personalized meal planning.