When it comes to plant-based innovation, NotCo is not your average company, and it has a most unusual employee: Giuseppe the artificial intelligence chef, which matches animal proteins to their ideal replacements among thousands of plant-based ingredients. NotCo Chief Marketing Officer Flavia Buchmann, a former Coca-Cola and Unilever executive, spoke with The Food Institute Podcast about how the food tech company leverages AI, its relationship with suppliers, and the prospects for growth.
“I’ve heard 90% of our calories that come from plants are concentrated in 11 grains, so we [as humans] don’t explore food diversity.” – Flavia Buchmann
More about NotCo: NotCo is an industry-changing, fast-growth food tech leader and the only global company disrupting massive food and beverage segments including dairy, eggs, and meat simultaneously. NotCo has launched products including NotMilk™, NotBurger™, NotMeat™, NotIceCream™, NotChicken™ and NotMayo™ in the U.S., Canada, Brazil, Argentina, Chile, Mexico, Peru and Colombia and in less than five years has become the fastest-growing food tech company in Latin America, achieving, in that time, a valuation of $1.5 billion. NotCo utilizes a proprietary artificial intelligence technology, Giuseppe, which matches animal proteins to their ideal replacements among thousands of plant-based ingredients. Its one-of-a-kind technology will eventually enable NotCo to be a powering tool for food and beverage innovation partnering with other companies to accelerate the transformation of the food industry. For more information, please visit www.notco.com.
More about Flavia Buchmann: Buchmann is the Chief Marketing Officer at NotCo, the fast-growing plant-based food tech company. As the CMO, Buchmann helps lead the global team on its mission to combine machine learning technology and breakthrough science to crack one of the most challenging parts of society – creating mind blowing, delicious food that is good for our bodies and the environment.
At NotCo, Buchmann collaborates with the internal agency, leading communication campaigns to bring awareness to the brand’s wide portfolio of plant-based options across eight countries in Latin and North America. Her work, seen by those across the globe, has helped NotCo become the fastest-growing food tech company in Latin America in less than five years, achieving in that time, a valuation of $1.5 billion.
Before coming to NotCo, Buchmann worked at some of the world’s largest corporations, including serving as Global Marketing Director for The Coca-Cola Company. Buchmann studied Social Communications at Universidade Federal do Rio de Janeiro. She is fluent in English, Portuguese and Spanish.