CPG Archive > Page 9

De-Platforming Your Brand for Exponential Growth

The Problem Top two investor questions for a consumer startup? 1) Do you have product-market fit yet? And 2) What is the platform? Building a platform brand right from the start is the strategy equivalent …

Report: Modern Consumers Snacking with a Purpose

Earlier in the pandemic, snacking complemented remote work and supplemented restaurant dining and continues to replace meals with added bonuses. This year, Grubhub’s infamous lunch promotion was prompted by 69% of New Yorkers surveyed saying …

Why Agility Should Be Top-of-Mind for Both CPGs and Retailers

Amid rising demand for fresher food products, companies need to ensure their inventory is data-driven, with technology and procedures in place to adapt to a rapidly-changing market, according to Venky Ramesh, head of strategic business advisory …

Innovation Continues to Drive Beverage Category Growth

From bottled water and better-for-you bubblies to convenient coffees and cocktails, the beverage market is booming. Total sales for center store beverages reached $86 billion in the 52-week period ending June 12, per IRI, making …

CPGs Refocusing on Faster-Growing Categories

The pandemic changed a lot of consumers’ attitudes towards foods and snacks, focusing more attention on healthier living and alternatives to traditional foodstuffs. As those trends accelerate, CPG companies are rethinking their structures and offerings …

3 Key Takeaways from Summer Fancy Food Show

NEW YORK CITY – The lingering pandemic has done little to dampen consumer demand for specialty food. This was certainly apparent Monday at Specialty Food Association’s Summer Fancy Food Show. The Javits Center was abuzz …

Building Private Label Value Beyond the Price Tag

As consumer spending buckles under the weight of inflation, store brands must work harder than ever to capture market share. In first quarter of 2022, consumers across all outlets were spending more but buying less …

Consumers Diving into Frozen Desserts

Consumers’ perpetual sweet tooth for frozen treats continues to drive category sales, despite equally persistent supply chain challenges. In particular, the frozen novelty segment has been a powerhouse over the past few years, with April …

Blackouts in the Forecast for Summer

The food industry should be on high alert this summer amid warnings from the North American Electric Corp. that high temperatures, drought and the prospects of extreme weather could contribute to blackouts across the continent. …

3 Key Takeaways from the Sweets & Snacks Expo

CHICAGO – A sign at the Sweets & Snacks Expo on Tuesday spoke volumes about current trends in the food industry. The banner simply stated: “INTENSE indulgence … MINDFUL indulgence … HEALTHY indulgence.” Clearly, snacking …

Trail Mix Market on Path to Significant Growth

Companies producing trail mix are on the path to higher revenue. In fact, the trail mix market size is set to grow by $11.2 billion by 2026, according to global market research firm Technavio, which …

IRI: Global Snacking Trends to Watch

A recent webinar from market research firm IRI unpacked various snacking opportunities around the globe that are enticing shoppers amid current economic challenges and new patterns of consumption. Here are a few key takeaways: The …

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To Inflate or Not to Inflate Your Pricing

The best time to measure the privilege of being an iconic brand is any period of rapidly spiking inflation. The Consumer Price Index has jumped 8.5% in the last year alone. And the country’s most …

3 Strategies for CPG Success During a Recession

During the Great Recession, consumers spent less, traded down, and cut back on many CPG purchases. A recent report from the IRI Recession-Proof Your Business series explored these behaviors to glean strategies for success in …

Analyzing Whole Foods Foot Traffic

A new report from Placer.ai, titled Placer Spotlight: Whole Foods’ Journey Since the Amazon Deal, takes a closer look at Whole Foods foot traffic data over the past several years. Here are some key takeaways: …

Why Coaching Frontline Managers Is a Must in the Food Industry

This article is written and sponsored by Proaction International. We’re all familiar with the job market buzzwords dominating today’s food and beverage industry headlines: The Great Resignation, tight labor markets, concerns about returning to the workforce …

CPG Food Brand Loyalty Taking Hit Amid Rising Inflation

With inflation raging, consumers are beginning to cut costs on everyday CPG food items. And as a result, brand loyalty is taking a hit. Private-label brands, after two pandemic years in which they lost market …

7 Ways CPG Companies Accelerated Growth in 2021

In a recent IRI webinar on consumer packaged goods (CPG) company performance in 2021, senior leaders from three of the category’s top performing companies — Michael Del Pozzo from PepsiCo, Gary Osifchin from Reckitt, and …

CPG Brands Aligning with Mental Wellness

Society has come a long way on normalizing discussions about mental health. With that, a growing list of brands are highlighting mental wellness in their marketing. As the issue is increasingly destigmatized—with celebrities and athletes openly discussing their …

3 Keys for Successful Social Media Marketing

Food businesses are losing faith in Instagram following a change in its algorithm. The social media platform’s choice to prioritize videos over photos has created unforeseen costs for small businesses, leaving many owners frustrated, reported …

Report: Bacon, Refrigerated Snacks Big CPG Winners Since 2020

Consumer data analysis firm Catalina reports two years into the coronavirus pandemic, Americans are snapping up certain packaged foods at a rapid clip, and there’s little evidence the trend is slowing much. Bacon, refrigerated snacks …

TikTok is Becoming a Food Industry Influencer

Users sharing their food on social media is nothing new, but TikTok is taking the phenomenon to new heights. Earlier this week, the hashtag for “food” had garnered a whopping 268 billion views on the …

5 Takeaways From Natural Products Expo West 2022

ANAHEIM, Calif. – Natural Products Expo West 2022 was a welcome moment of normalcy for the food industry. The Anaheim Convention Center buzzed with an energy that hadn’t been felt since 2019 – when the …

CPG Companies Eye Plant-Based Market with Different Goals

More major CPG companies are playing in plant-based, flagging the alt-protein category as a potential catalyst for growth. But industrywide, the depth of that value is not easily measured in broad strokes. “When you factor …