Consumer Insights Archive > Page 4

Alcohol and No/Low Trends in 2024

Dozens of brands are experimenting in the nonalcoholic (NA) and low-alcohol space, offering consumers the opportunity to not so much choose sides but merely choose wisely according to their preferences, dietary needs, and personal goals. 

Understanding Gen Z’s ‘Menu Anxiety’

Gen Z reportedly suffers from “menu anxiety,” and some young people are scared to order their own food at restaurants, according to a study by Prezzo Italian Restaurant. The idea of paralyzing menu anxiety may …

AI Predicts 2024 FoodBev Trends

2023 was a big year for artificial intelligence in the food industry, and generative AI is slated to dominate the 2024 food and beverage marketing scene. “The emergence of generative AI offers a new reality …

Understanding Gen X’s Unique Food Preferences

Food preferences are a complex interplay of taste, health, value, and convenience. While these factors are universally important, the way they manifest can vary across generations due to differences in life stage, culture, macro-economic conditions, …

Get Real! How to Achieve Authenticity & ‘Rizz’ in FoodBev

And that’s OK. In many ways, being authentic isn’t about the best product or service or value or lifestyle; it’s about being human, which is being vulnerable. Vulnerability is the heartbeat of authenticity, the subtle brand drumbeat that brand advocates and consumers can hear. Without a heartbeat – without being occasionally vulnerable – it will be hard to resonate and grow the brand in a way that feels organic, fresh, and authentic.

Organic Growth Continues, Even Amidst Inflation

The quarterly percentage of American adults who say they purchase organic food regularly (or, “every chance I get,”) is up two percentage points since the first quarter of 2021, reaching 12%.

The Secrets of Dynamic Pricing

Dynamic pricing in retail requires patience, data diligence, and knowledge of the local market, and consumers are receptive of the practice.

Teens’ Top 5 Restaurant Chains

Teens are trendsetters. They are typically early to the next big thing and most of their spending is discretionary, making them a lucrative demographic to study.

Specialty Food Trends to Watch in 2024

The Specialty Food Association recently unveiled its trends to watch for in 2024, and international flavors were a prominent theme. Clearly, the fact many consumers are working from home these days has sparked a sense …

Has Tofu Gone Mainstream?

Tofu is enjoying a new era of popularity thanks to its adaptability and nutritional clout. But despite its position as a plant-based powerhouse, this longtime vegan staple has its own share of hurdles to overcome.

Consumer Buzz: 5 Health & Wellness Ingredients to Watch

Across the food and beverage industry, health and wellness innovations are a prime target. What up-and-coming inclusions are consumers buzzing about? Here are five ingredients topping the charts on Brightfield Group’s Social Listening Dashboard. 5. …

Consumer Pulse: Shining a Light on Gen X

Over the next two decades there will be a major transfer of wealth—collectively, around $84 trillion—from baby boomers to younger generations including their Gen X children.

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Consumers Are Changing How They Grocery Shop… Again

It’s no secret that consumers are dealing with a lot right now—emergency SNAP benefits ended, student loan payments restarted, and food inflation has persisted—putting many grocery consumers in a bind and ultimately changing how they …

Thanksgiving 2023: Expect Expensive Meals

Food manufacturers have seen their profits fall in the past year, forcing them to pass along increases for raw materials, energy, transportation, and packaging.

Instant Noodles Gather Steam: 5 Popular Options

Demand for instant noodles jumped 2.6% globally to a record high of 121.2 billion servings last year, according to the World Instant Noodles Association, and 2023 marked the seventh consecutive year of instant noodle growth and consumption.

Mallwalking, Food Courts, and Retail Are Back

E-commerce has not only failed to kill the great American retail experience but is helping it thrive as sales associates and vendors large and small are using the omnichannel to attract customers, enhance sales, and reduce customer acquisition costs.

Pizza Trends for 2024: Artisan, Crustless and Value Pies

Americans’ appetite for pizza has reached eye-opening proportions. Consider: A survey by Caulipower Pizza indicated 98% of Americans eat pizza. Meanwhile, a recent poll produced by talker.news revealed 74% of Americans would be satisfied eating …

Study: Eating Red Meat Increases Type 2 Diabetes Risk

Eating red meat just twice a week may increase the risk of developing type 2 diabetes, according to a new Harvard University study. Meanwhile, data shows that a relatively small percentage of people eat a …

Top 5 Things Grocery Shoppers Look For on Food Labels

Today’s shoppers care about what’s in their food, and they are not afraid to check the label—but what exactly are they looking for? Standing in the grocery aisle, squinting at the product in hand, there …

‘Sweet Heat’ Trend on Full Display at Food Supplier Event

MINNEAPOLIS – Chef Jeff Baker’s average customer is getting more adventurous – even in the Upper Midwest, where ketchup and black pepper qualify as “spicy” in some circles. The evolution of the American consumer’s palate …