Consumer Insights Archive > Page 4

Consumer Pulse: Shining a Light on Gen X

Over the next two decades there will be a major transfer of wealth—collectively, around $84 trillion—from baby boomers to younger generations including their Gen X children.

Consumers Are Changing How They Grocery Shop… Again

It’s no secret that consumers are dealing with a lot right now—emergency SNAP benefits ended, student loan payments restarted, and food inflation has persisted—putting many grocery consumers in a bind and ultimately changing how they …

Thanksgiving 2023: Expect Expensive Meals

Food manufacturers have seen their profits fall in the past year, forcing them to pass along increases for raw materials, energy, transportation, and packaging.

Instant Noodles Gather Steam: 5 Popular Options

Demand for instant noodles jumped 2.6% globally to a record high of 121.2 billion servings last year, according to the World Instant Noodles Association, and 2023 marked the seventh consecutive year of instant noodle growth and consumption.

Mallwalking, Food Courts, and Retail Are Back

E-commerce has not only failed to kill the great American retail experience but is helping it thrive as sales associates and vendors large and small are using the omnichannel to attract customers, enhance sales, and reduce customer acquisition costs.

Pizza Trends for 2024: Artisan, Crustless and Value Pies

Americans’ appetite for pizza has reached eye-opening proportions. Consider: A survey by Caulipower Pizza indicated 98% of Americans eat pizza. Meanwhile, a recent poll produced by talker.news revealed 74% of Americans would be satisfied eating …

Study: Eating Red Meat Increases Type 2 Diabetes Risk

Eating red meat just twice a week may increase the risk of developing type 2 diabetes, according to a new Harvard University study. Meanwhile, data shows that a relatively small percentage of people eat a …

Top 5 Things Grocery Shoppers Look For on Food Labels

Today’s shoppers care about what’s in their food, and they are not afraid to check the label—but what exactly are they looking for? Standing in the grocery aisle, squinting at the product in hand, there …

‘Sweet Heat’ Trend on Full Display at Food Supplier Event

MINNEAPOLIS – Chef Jeff Baker’s average customer is getting more adventurous – even in the Upper Midwest, where ketchup and black pepper qualify as “spicy” in some circles. The evolution of the American consumer’s palate …

Food Could Upend Upcoming Elections

Voters will be listening closely to what candidates say in addressing inflation and food supply challenges in upcoming elections worldwide.

The Early Bird Dinner Trend Is Sweeping the Nation

Consumers across the country are going out to dinner more often—and much earlier—than they were before the pandemic. Turns out, being an early bird isn’t all that special anymore. “Our data indicates that fine-dining customers …

Loitering Encouraged: Have a Seat at the C-Store

The contemporary C-store is not just a place of commerce and connection, but community and expanded food/bev services. No Loitering signs are giving way to invitations to pull up, sit down, and stay a while.

Interest in Alternative Energy Drinks Surging

Across the U.S., consumers continue to seek out energy-boosting beverages. This persistent demand, coupled with a broader exploration of ingredients, is transforming the energy drink landscape.

Are U.S. Coffee Drinkers Addicted to Their Morning Brew?

For most American coffee drinkers—cue the old Folgers jingle—the best part of waking up really is the coffee in their cup. According to new research conducted by OnePoll on behalf of BUNN, four in five …

Is the Greenwashing Wave Crashing?

In the age of transparency, nearly half (45%) of shoppers have heard of greenwashing and one-third (33%) are skeptical of green labels and sustainability claims.

Alt Meat No Longer Sizzles While Plants & Fungi Grow

A recent confluence of headlines reporting a shift in sales and venture-backed capitalism indicate a change in consumer mindsets surrounding alt meat products and their pseudo-competitors – particularly seafood, fungi, and the versatile mushroom.

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Three Consumer Mindsets Driving Fresh Grocery Sales

Despite easing inflation concerns, consumers are still preparing 85% of meals at home, which presents significant sales opportunities. In a recent webinar, Circana and FMI unpacked the three major mindsets driving today’s fresh grocery shoppers.

Driving Sales with America’s Most Polarizing Foods 

Polarizing foods can generate criticism, curiosity, and engagement among consumers. But who are the leading offenders in this category, and can food industry operators leverage this love/hate relationship to drive engagement?

What Do Plant-Based Consumers Want Most?

Curiosity is the number one reason consumers try plant-based foods, but what will keep them coming back for more? At the Plant Based World Expo in New York City last week, Steve Markenson, VP of Research & Insights at The Food Industry Association, addressed this essential question.

Kombucha Health Benefits Drive Market Growth

Kombucha tea continues to rise in popularity among mainstream consumers. With age-old ties to immunity and gut health, the fermented drink has also become a target for medical research.  The global kombucha market is expected …

Snack 50: The Surprising WHYs Behind Gen Z’s Snack Decisions

Earlier this summer, market research company Alpha-Diver and The Food Institute released the first ever Snack 50 report, the industry’s first measure of the psychological drivers of real-world consumer decision-making as it relates to snacking. …

The 15 Healthiest Low-Carb Foods

The low-carb foods market might be bloated, but opportunities remain for food and beverage companies to take advantage.

The Consumer Curiosity Report Reveals Future Food Trends

The Consumer Curiosity Report was the first inaugural report developed by Curious Plot to not only learn how food-forward consumers think and behave, but to help establish, foster, and share new food trends from home to aisle, retail to restaurant.