Consumer Insights Archive > Page 4

‘Climavore’ Lifestyle Growing Rapidly

“Climavorism” – in which consumers make food choices based on climate impacts – is a concept that’s gaining traction. Climavores are as prevalent as ever, judging by a recent survey by consulting firm Kearney Inc. …

Drive Impulse Purchases Using Urgency and Store Layout

Despite inflation, impulse purchases remain a key opportunity for maximizing basket sizes. A study by Ipsos found that while 56% of consumers say they’re making fewer impulse buys, one-third still made one in the past …

Why Overlooking Baby Boomer Consumers is a Big Mistake

The tastes of Baby Boomer consumers are evolving in a manner that defies stereotypes. “With nearly sixty percent of Boomers using digital promotions, and that usage increasing rapidly – surpassing paper usage last year – …

When Wallets Are Tight, Concentrate on Quality & Convenience

When consumers start tightening their wallets due to economic conditions, they start choosing between price and convenience. And in the case of major retailers, it becomes a struggle to decide where to concentrate efforts. “Companies …

Groundbreaking Consumer Insight: The Snack 50 Psychological Ranking

According to Circana Group and reported by The Wall Street Journal, nearly half of American consumers snack three times or more every day, a figure up 8% in the past two years. Last year, U.S. snack sales soared to over $180 billion, up 11% from the previous year.

Summer Preview ’23: Inflation Alters Vacation Plans

Inflation is lingering like an in-law overstaying their welcome. As a result, consumers are demanding deals as they make vacation plans for summer 2023. Judging by recent research, consumers plan to hit the road in …

Top 5 Healthiest Diets

A diet may help you lose weight quickly, but that doesn’t necessarily mean it’s a healthy choice. To help people parse through the wealth of information (and misinformation) available today, the American Heart Association (AHA) …

Future of Soda: Less Sugar, More Influencers

The global carbonated soft drink market size is expected to grow at a modest CAGR of 4.7% through 2028, and industry experts say consumers demand more creative products like craft sodas.

Deep Dive: The State of Alternative Milk

Alternative milks remain the darling of plant-based growth. Record high dairy inflation and a deluge of new alternatives, however, are putting the brakes on product movement.

Why Lemon8 May Replace TikTok as Top Marketing App

As Congress considers a ban on the social media platform TikTok due to questions about the privacy of data, online safety concerns and connections with the Chinese Communist Party, many individuals and businesses alike are …

Gen Z, Veganism, and the Future

Gen Z says their veganism not a phase. In fact, 72% of Gen Z vegans plan to stay that way for at least the next five years, according to a new survey.

Census Bureau: Food Insecurity Spiked in April

Matthew Morfin and Delta Keller say the last week of the month is always the hardest for feeding their family. “Usually, our benefits last until the third week of the month and by then, it …

Report: ‘Shrinkflation’ Top of Mind for Consumers

Shrinkflation is hitting Americans – hard. Almost three out of four consumers are concerned about the trend of shrinkflation – when companies keep their prices the same, yet give customers less of their products – …

The Inflationary Consumer: Fewer Trips but Bigger Carts

Consumers’ grocery shopping habits are changing as they grapple with inflation, leading to fewer trips but spending more during each visit. Between November 2022 and January 2023, average basket size rose 6% while number of …

The Teens Have Spoken: Chick-fil-A Remains Favorite Restaurant

Three things remain constant in life: death, taxes, and Chick-fil-A. In Piper-Sandler’s recent survey of teen spending in the U.S., the Georgia-based restaurant chain still struts its stuff above Starbucks and Chipotle and accounts for …

Frozen Pizza’s Popularity Spikes Amid Inflation

A new report by Vericast illustrated the lengths consumers are going to save amid inflation. More than anything, many consumers are bypassing restaurants in favor of cooking frozen pizza at home. Vericast’s 2023 Restaurant TrendWatch …

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Report: Food Prices Surge in Urban Areas

The pain of high food prices is especially acute in some major metropolitan areas, with August 2021 to August 2022 seeing the largest annual increase since the 1980s, a U.S. Government Accountability Office report found. …

Survey: Boosting Alt-Meat Adoption

A new survey by Sweet Earth explores the decline in alt-meat adoption to source potential solutions to reignite consumer interest.

5 Secrets to Winning Over ‘Zoomer’ Consumers

At the recent Future Menus 2023 – a gathering of menu innovators from around the world – emerging food trends were discussed. This year, it was all about offering “arm candy”, as well as appealing …

Webinar Shows ‘Healthy’ Top of Mind for Consumers

The Food Institute was recently joined by two registered dieticians to discuss the state of wellness for the Food Industry. Marie Molde (MBA, RD) from Datassential and Barbara Ruhs (MS, RDN, RD) from Avocados from …

Basket Case: Consumers’ Top 10 Easter Candies

Easter is right around the corner on April 9, and with that comes baskets and egg hunts filled with oodles of candy. Roughly 85% of consumers plan to celebrate Easter this year, and 50% of …

Gen Alpha Kids Are Already Influential Consumers

Gen Alpha kids – comprised of children with birth years starting in 2013 – have already developed powerful brand affinities, according to the latest survey from Morning Consult. By 2025, Gen Alpha will number more …

International Cuisine, Natural Ingredients Could Define 2023

A new report suggests healthful ingredients, indulgent dishes, and exotic international cuisine could dominate menus in the months ahead. Cozymeal’s 23 Food Trends for 2023 report made it clear that products catering to the health …

Report: Assessing the Post-Pandemic Alcohol Landscape

Consumers are embracing ready-to-drink (RTD) cocktails and drinking at home at a significant rate, according to a new Circana report on alcohol. “The pandemic has been a huge influence on the beverage industry. People got …