Consumers Have Forced the Value Wars

Food prices are up; consumer confidence is down. Many QSRs and retail outlets reported losses in the last quarter. The Value Wars are here.

Anti-Diet Movement: Marketing Ploy or Healthier Relationship with Food?

The so-called “anti-diet” movement aims to move people away from an obsession with weight loss and toward a healthier relationship with food.

Cooking Up a Storm: Gen Alpha Kids Have Become Tiny Tastemakers

Don’t look now, but Gen Alpha’s influence in the food industry is rising due to its increasing interest in cooking.

In Today’s Market, What Defines Value?

Many consumers feel they can’t win on cost alone – they also need an experience, or at least a decent reason to visit a brick-and-mortar store.

To Many Americans, Eating Fast Food is Now a Luxury

According to a new survey from Lending Tree, a staggering 80% of consumers now consider fast food a luxury because it’s so expensive.

Ask an Athlete: Building Strength with Plant-Based Protein

Olympic cyclist Dotsie Bausch wants to set the record straight: Building strength with plant-based protein is a very accessible goal. Consuming plenty of vegetables, legumes, nuts, seeds, and grains is sufficient — the key is eating enough to fuel the body.

Choc Full of Benefits: Functional Chocolate Has Arrived

Functional chocolate is becoming a staple of health-conscious diets. Manufacturing the healthier-for-you chocolate often requires much trial and error, however.

States Are Banning Cultivated Meat; Do Consumers Want Novel Proteins?

Novel proteins including cultivated meat, mycelium, and dairy bioidenticals are advancing further into the market, and some state governments are pushing back. A new survey by McKinsey & Company explores how consumers perceive these ingredients—and their willingness to trial them.

Ten Vegan Food and Beverage Stocks to Watch

Despite persistent challenges, vegan food market revenue is poised to reach $49.6 billion globally by 2032, growing at a CAGR of 11.8% during the forecast period.

Research Shows Americans Now Seek Snacks ‘Day and Night’

According to retail insights company 84.51°, 27% of shoppers said they’re snacking multiple times per day, up 15% from 2023. Cheese is America’s favorite snack in 2024.

belVita – The Next Billion-Dollar Food Brand?

One thing that food industry consultants learn quickly is that public holding companies focus most of their resources on their Power Brands – the $1 billion+ revenue-generating giants whose slightest change in profit or topline …

Why Hormel Foods Employs a Cultural Anthropologist

Dr. Rodriguez is thrilled to live in a time when underrepresented voices, cultures, and cuisines can easily take the world by viral storm. She’s quick to point out that for many cuisines, blanket terms like “Mexican” or “Asian” just don’t do it anymore – the people, and the food, deserve more.

Brand Magnetism: The Driving Force Behind Gen Z’s Relationship with CPGs

A new report from Gen Z research and strategy firm dcdx noted the importance of brand magnetism for the CPG industry to attract young consumers.

How Much Does Sustainability Influence Consumer Shopping Habits?

Consumers in the U.S. and Canada say that they are willing to pay more for products that practice eco-friendly sustainability and ethics in their development, packaging, and sale of products, particularly around animal cruelty and ocean pollution.

Report: Coffee Consumption Surging Globally

Total global coffee consumption is surging, as servings increased 5% year-over-year in 2023, signaling a promising opportunity for brands.

The New Era of Nutrition: Balance in Every Bite

In assessing what we consume and how we feel, there’s a growing need to balance nutrition, indulgence, and sustenance.

Consumer Shift: Private-Label Snacks See Unprecedented Popularity

For the first time in the report’s history, the top six brands – all of them – are store brands, from retailers like Walmart, Amazon, and Target.

Sustainability in the Snack Aisle: Eco-friendly Food Gains Momentum

It’s apparent in grocery store checkout lines, in social media, and in marketing campaigns: consumers demand eco-friendly food.

Supply Side East 2024 Recap: Adapting to Evolving Trends in the Supplement Market

Supply Side East 2024: consumers are health-conscious and looking for products to support their well-being.

The Supplement Market is Booming

From GLP-1 injectables to mushroom-based coffee alternatives, the booming supplement market is making nutrition easier to manipulate.

For Gen Z, Variety Packs Rule Retail

Some of the takeaways from the Circana report indicate that inflation has generally gone pretty easy on the beverage category, prompting marketing teams to “promote their relative price stability and find ways to demonstrate value, recognizing that ‘value’ doesn’t always mean lower price,” and that premium categories continue to outperform more value-based brand propositions. 

On-the-Go Gourmet: Rapid Pace of Life Fuels Demand for Convenient Foods

Today’s consumers seek snacks that not only satisfy but also nourish, blending convenience with balanced nutrition and illustrated by the emergence of breakfast bars and protein snack boxes.

Restaurant Chains Dominate Top 10 Fastest-Growing Retail Brands

Yelp has released its first-ever list of the 50 fastest-growing brands in the U.S. Restaurant chains dominate the top ten, half of which are “challenger brands” – businesses that are not market leaders but aim to compete by disrupting their industries.

Feeding the Soul: The Transformation of Food in the Experience Economy

Many consumers are less concerned about material possessions and are instead turning toward experiences for fulfillment, sparking a resurgence of the so-called “experience economy,” which is also evident in food and snacking choices. In the …

Walmart Exec: Shoppable Content a Retail Game-Changer

The future of marketing was examined by executives during this week’s Possible Conference. A key takeaway: shoppable content.

Gen Z Teens Reducing Spend, Supporting Smaller Brands

Among CPG energy drink brands, Celsius over-indexes with teens, with 17% citing it as their favorite energy drink brand (vs. ~12% market share) while Monster and Red Bull under-index. Among snack brands, Campbell’s Goldfish are still most preferred. Teens report highest intentions to eat more or the same amount of Mondelez’s Clif Bar and Hershey’s products.

Why the All-Night Diner is Dying

The all-night diner is all but dead in America, with Yelp revealing that the number of 24-hour eateries is down 18% since 2020.

An Evolution Explained: Mondelēz Report Reveals Changing Consumption Habits

Other noteworthy shifts include the emergence of Gen Z and Gen Alpha as influential consumer groups. These young consumers are influencing market trends such as the push for labeling transparency and ethical production.

Premium, Ethical, and On-Demand: The New Age of Snacking Unwrapped

For starters, the global demographic landscape is undergoing a noteworthy transformation, with “second lifers” – those embarking on new chapters post-retirement – emerging as a powerful group of consumers. By 2050, the over-60 demographic is expected to double. This shift is pushing the market towards balanced nutrition.

5 Functional Food Trends to Watch

The statistics send a clear message: consumers the world over are searching for functional foods and beverages in 2024

$85 Million to the Clearance Bin – Is Magic Spoon Done?

Magic Spoon cereal is twice as expensive as most other name brands. Many regard its flavor as questionable and its better-for-you status isn’t as rock solid as consumers would like to believe.

Co-Branding a Powerful Tool to Pique Consumer Interest

Co-Branding is a powerful tool to pique consumer interest, from Oreo and Breyers Ice Cream, to Mike’s Hot Honey and Lou Malnati’s pizza,

Fast-Food Chains’ ‘Wrap Battle’ Has Commenced

A wrap battle is booming in the QSR arena. By remixing preexisting ingredients with build-your-own appeal, major players are producing flavor-drenched “hunger hacks” and fresh affordable snacks that span dayparts.

Food Producers, WIC Officers Recalibrate Offerings as Food Insecurity Hobbles Consumer Spending

Across the US, inflation-weary consumers continue to push back on years of price hikes, cooking from home or simply buying less to save more.

How One Florida Restaurant is Redefining Fine Dining

By offering authentic, boldly flavored dishes, Nolita in Florida is proving that fine dining is alive and well post-pandemic.

Unlocking Gen Z Loyalty: Why Experiential Branding is the Future

According to brand strategy experts, Gen Z consumers currently seek experiences and cultural relevance from CPG companies.