One thing that food industry consultants learn quickly is that public holding companies focus most of their resources on their Power Brands – the $1 billion+ revenue-generating giants whose slightest change in profit or topline …
Dr. Rodriguez is thrilled to live in a time when underrepresented voices, cultures, and cuisines can easily take the world by viral storm. She’s quick to point out that for many cuisines, blanket terms like “Mexican” or “Asian” just don’t do it anymore – the people, and the food, deserve more.
A new report from Gen Z research and strategy firm dcdx noted the importance of brand magnetism for the CPG industry to attract young consumers.
Consumers in the U.S. and Canada say that they are willing to pay more for products that practice eco-friendly sustainability and ethics in their development, packaging, and sale of products, particularly around animal cruelty and ocean pollution.
Total global coffee consumption is surging, as servings increased 5% year-over-year in 2023, signaling a promising opportunity for brands.
In assessing what we consume and how we feel, there’s a growing need to balance nutrition, indulgence, and sustenance.
For the first time in the report’s history, the top six brands – all of them – are store brands, from retailers like Walmart, Amazon, and Target.
It’s apparent in grocery store checkout lines, in social media, and in marketing campaigns: consumers demand eco-friendly food.
Supply Side East 2024: consumers are health-conscious and looking for products to support their well-being.
From GLP-1 injectables to mushroom-based coffee alternatives, the booming supplement market is making nutrition easier to manipulate.
Some of the takeaways from the Circana report indicate that inflation has generally gone pretty easy on the beverage category, prompting marketing teams to “promote their relative price stability and find ways to demonstrate value, recognizing that ‘value’ doesn’t always mean lower price,” and that premium categories continue to outperform more value-based brand propositions.
Today’s consumers seek snacks that not only satisfy but also nourish, blending convenience with balanced nutrition and illustrated by the emergence of breakfast bars and protein snack boxes.
Yelp has released its first-ever list of the 50 fastest-growing brands in the U.S. Restaurant chains dominate the top ten, half of which are “challenger brands” – businesses that are not market leaders but aim to compete by disrupting their industries.
Many consumers are less concerned about material possessions and are instead turning toward experiences for fulfillment, sparking a resurgence of the so-called “experience economy,” which is also evident in food and snacking choices. In the …
The future of marketing was examined by executives during this week’s Possible Conference. A key takeaway: shoppable content.
Among CPG energy drink brands, Celsius over-indexes with teens, with 17% citing it as their favorite energy drink brand (vs. ~12% market share) while Monster and Red Bull under-index. Among snack brands, Campbell’s Goldfish are still most preferred. Teens report highest intentions to eat more or the same amount of Mondelez’s Clif Bar and Hershey’s products.
The all-night diner is all but dead in America, with Yelp revealing that the number of 24-hour eateries is down 18% since 2020.
Other noteworthy shifts include the emergence of Gen Z and Gen Alpha as influential consumer groups. These young consumers are influencing market trends such as the push for labeling transparency and ethical production.
For starters, the global demographic landscape is undergoing a noteworthy transformation, with “second lifers” – those embarking on new chapters post-retirement – emerging as a powerful group of consumers. By 2050, the over-60 demographic is expected to double. This shift is pushing the market towards balanced nutrition.
The statistics send a clear message: consumers the world over are searching for functional foods and beverages in 2024
Magic Spoon cereal is twice as expensive as most other name brands. Many regard its flavor as questionable and its better-for-you status isn’t as rock solid as consumers would like to believe.
Co-Branding is a powerful tool to pique consumer interest, from Oreo and Breyers Ice Cream, to Mike’s Hot Honey and Lou Malnati’s pizza,
A wrap battle is booming in the QSR arena. By remixing preexisting ingredients with build-your-own appeal, major players are producing flavor-drenched “hunger hacks” and fresh affordable snacks that span dayparts.
Across the US, inflation-weary consumers continue to push back on years of price hikes, cooking from home or simply buying less to save more.
By offering authentic, boldly flavored dishes, Nolita in Florida is proving that fine dining is alive and well post-pandemic.
According to brand strategy experts, Gen Z consumers currently seek experiences and cultural relevance from CPG companies.
The high cost of seafood and the very clear preference for certain fish is the reason behind the caution, but it could be a lost opportunity for restaurants to stand out and become true destinations for seafood.
Clean-label initiatives continue to rise within the plant-based category and beyond as concerns surrounding ultra-processed foods intensify and more consumers prioritize what’s NOT in their products.
Try as plant-based brands might, traditional meats remain the largest generator of revenue in fresh departments, according to recent findings.
Fresh orange juice producers continue to walk a fine line between supply and demand while consumer beverage preferences fluctuate widely.
The arrival of McDonald’s new CosMc’s concept sent a wave of excitement rippling through the fast-food world.
The AHA is wrong about fasting: what religions have preached for millennia is been embraced by the scientific community as well.
Limited-time offers (LTOs) continue to drum up significant business for restaurants, particularly among fast-food chains, in 2024.
There’s a new variable in the $45.1 billion pizzaverse: an Asian-influenced variety that utilizes a mochi pizza crust.
According to the USDA, global cheese consumption is projected to reach a record high of 21.6 million metric tons this year. Cheese consumption is up 5.7% compared to five years ago.
Josh Linkner issued the opening keynote for the COEX 2024 and noted that creativity and innovation was critical for continued growth and success. He also noted that research had found all humans are naturally drawn to creativity, but that it manifested in different ways.
