Whole Foods Market’s Top 10 Food Trends for 2024

As 2023 winds down, Whole Foods Market has released its top 10 anticipated food trends for 2024 – including whole cacao, buckwheat, and more.

Food Could Upend Upcoming Elections

Voters will be listening closely to what candidates say in addressing inflation and food supply challenges in upcoming elections worldwide.

The Early Bird Dinner Trend Is Sweeping the Nation

Consumers across the country are going out to dinner more often—and much earlier—than they were before the pandemic. Turns out, being an early bird isn’t all that special anymore. “Our data indicates that fine-dining customers …

Loitering Encouraged: Have a Seat at the C-Store

The contemporary C-store is not just a place of commerce and connection, but community and expanded food/bev services. No Loitering signs are giving way to invitations to pull up, sit down, and stay a while.

Interest in Alternative Energy Drinks Surging

Across the U.S., consumers continue to seek out energy-boosting beverages. This persistent demand, coupled with a broader exploration of ingredients, is transforming the energy drink landscape.

Are U.S. Coffee Drinkers Addicted to Their Morning Brew?

For most American coffee drinkers—cue the old Folgers jingle—the best part of waking up really is the coffee in their cup. According to new research conducted by OnePoll on behalf of BUNN, four in five …

Expert: TikTok Shop Offers Huge Opportunity for CPG Companies

In September, TikTok became more than a video sharing social media platform. The app known for dance fads, cooking demos, viral challenges and conversation duets is taking on e-commerce. TikTok Shop, which launched for all …

Ozempic’s Business Impact: Weight Loss Drug Could Make Snack-Makers Tighten Belts

Blockbuster diabetes drugs like Ozempic and Wegovy, which have become the darlings of the weight-loss industry, could have an unintended side-effect: shrinking the bottom lines of major snack-making companies. Junk food has been widely blamed …

Is the Greenwashing Wave Crashing?

In the age of transparency, nearly half (45%) of shoppers have heard of greenwashing and one-third (33%) are skeptical of green labels and sustainability claims.

Alt Meat No Longer Sizzles While Plants & Fungi Grow

A recent confluence of headlines reporting a shift in sales and venture-backed capitalism indicate a change in consumer mindsets surrounding alt meat products and their pseudo-competitors – particularly seafood, fungi, and the versatile mushroom.

Three Consumer Mindsets Driving Fresh Grocery Sales

Despite easing inflation concerns, consumers are still preparing 85% of meals at home, which presents significant sales opportunities. In a recent webinar, Circana and FMI unpacked the three major mindsets driving today’s fresh grocery shoppers.

Analysis: Why Web 3.0 Could Reshape the Food Industry

Web 3.0 could revolutionize business practices, including the food industry, but how does it differ from the versions that came before it?

Driving Sales with America’s Most Polarizing Foods 

Polarizing foods can generate criticism, curiosity, and engagement among consumers. But who are the leading offenders in this category, and can food industry operators leverage this love/hate relationship to drive engagement?

What Do Plant-Based Consumers Want Most?

Curiosity is the number one reason consumers try plant-based foods, but what will keep them coming back for more? At the Plant Based World Expo in New York City last week, Steve Markenson, VP of Research & Insights at The Food Industry Association, addressed this essential question.

Report Argues Americans Don’t Eat ‘Nearly Enough’ Protein

Are you eating enough protein? Some experts argue the daily recommended 0.8 grams per kg of body weight isn’t nearly enough. “There seems to be no question that protein is needed in times of growth …

Kombucha Health Benefits Drive Market Growth

Kombucha tea continues to rise in popularity among mainstream consumers. With age-old ties to immunity and gut health, the fermented drink has also become a target for medical research.  The global kombucha market is expected …

What Do Americans Think ‘Natural’ Foods Are?

When a food says “natural” on it, 51% of U.S. adults assume the product is made entirely of whole ingredients and 49% believe there are no preservatives.

Go with Your Gut: Marketing Advice for the ‘Gut Health Boom’

Gut health has become the latest health obsession for consumers, and medical professionals and brand marketers are taking note.

Snack 50: The Surprising WHYs Behind Gen Z’s Snack Decisions

Earlier this summer, market research company Alpha-Diver and The Food Institute released the first ever Snack 50 report, the industry’s first measure of the psychological drivers of real-world consumer decision-making as it relates to snacking. …

The 15 Healthiest Low-Carb Foods

The low-carb foods market might be bloated, but opportunities remain for food and beverage companies to take advantage.

Analysis: Why Sam’s Club and H-E-B Dominate Pharmacy Customer Service

The J.D. Power 2023 Pharmacy Study finds consumers prefer Sam’s Club to Costco when it comes to brick-and-mortar mass merchandiser pharmacies, and H-E-B to Wegmans and Publix when it comes to supermarket pharmacies. “As pharmacies …

The Consumer Curiosity Report Reveals Future Food Trends

The Consumer Curiosity Report was the first inaugural report developed by Curious Plot to not only learn how food-forward consumers think and behave, but to help establish, foster, and share new food trends from home to aisle, retail to restaurant.

Americans Avoid Businesses Without a Drive-Thru

No drive-thru? For nearly half of Americans, that’s a deal-breaker. New research shows that 47% of U.S. consumers would simply avoid going to a store that doesn’t have a drive-thru. And twice as many people …

Protein Bars Proliferate, Yet they Confuse Consumers

Amid the health and wellness movement, protein bars are flying off grocery shelves. Yet, it’s debatable how healthy many of these protein snacks actually are in 2023. The protein bar market has become massive. According …

Why Is America Nuts For Peanut Butter?

Peanut butter—it’s the ingredient with top-billing in the iconic PB&J sandwich, an American classic, and a $2 billion industry.

Why Mixed Reality Could be a Business Game-Changer

When Apple unveiled its Vision Pro headset in June, tech experts reacted with hyperbole. Optimists claimed the mixed reality device is likely to replace smartphones someday. Cynics, on the other hand, scoffed at the product’s …

Back-to-School Season Crunches Budgets

The average family back-to-school spend is $890.07, driven largely by the cost of electronics.

What Does Wellness Mean to Consumers?

Although the terms “health” and “wellness” are often lumped together or used interchangeably, there is an important distinction between the two. Understanding this difference is essential to understanding the modern consumer.

High-Protein Products as Popular as Ever

If online conversations are any indication, consumer interest in high-protein products is soaring. According to a recent report by Brandwatch, online search interest for the term “high protein” reached a five-year high in early 2023 …

Six Steps to Appealing to Gen Z Consumers

As a consumer group, Gen Z has very specific preferences and expectations – and the cohort’s young members aren’t afraid to let businesses know exactly how they feel. This tech-savvy and socially conscious generation has …

WATCH: Frozen Food Category Making Moves

Since 2019, frozen food sales have increased 23%, and major players like Nestle and Unilever continue to seize upon the segment’s popularity.

Consumers Scoop Up Classic Ice Cream Flavors, Pails

Almost 95% of shoppers are purchasing ice cream in stores this summer according to retail data science company and Kroger insights partner, 84.51°. Here are some ice cream trends for the 2023 summer season…and beyond. …

Pickles, Mayo, and Colachup – Oh My! A Summer Condiments Report

There’s nothing more quintessentially American than the summer cookout, and this summer, mayonnaise is the top of the condiments at U.S. barbecues.  That’s according to a recent report from Amazon Fresh, which found mayo was …

Is Sustainable Superfood Kelp About To Make Waves?

Kelp is a sustainable superfood with all the qualities that appeal to today’s consumer, but it hasn’t really hit the mainstream—at least, not yet.

SNAP Users Face New Struggle in 2023

Nearly one-third of survey respondents (30%) are currently skipping meals to account for their financial shortfall.

Alcohol To-Go Isn’t Going Away

Alcohol to-go has become a permanent fixture around the United States, presenting a massive growth opportunity for businesses.