Consumer price sensitivities, plus tariff uncertainty, have added up to tumult for CPG brands in 2025. “Whether it’s tariffs or the tightening of consumer wallets, CPG brands are trying to figure out how to get …
A new survey by Zilliant reveals that nearly half of businesses plan to pass tariff-related costs onto consumers. As companies navigate tariff-related challenges, transparency with consumers will be critical to maintaining trust and avoiding backlash.
The Circana CPG Growth Leaders report revealed how top-performing brands like Constellation Brands and Celsius energy drinks leverage innovation, personalization, and exclusive partnerships to drive consumer loyalty. The research underscores the importance of authentic connections for sustained growth.
The spicy flavor trend is setting the F&B world ablaze, with bold innovations such as hot honey sausage for pizzas and chili-infused ice cream captivating adventurous consumers. These days, the innovation even extends into drink aisles.
