Retail volume sales are up for the first time in three years; however, restaurant visits are down, to the chagrin of foodservice. In an FI webinar, experts discussed where the industry is heading in 2025.
An estimated 157.2 million consumers plan to shop Super Saturday this year, up from last year’s 141.9 million, according to a recent report. These shoppers present retailers a key opportunity to win beyond the season.
The better-for-you shopper has more to spend on groceries every month, attracting grocers and brands to invest in the market. These shoppers are worth an estimated $285 billion each year.
Influencer marketing can be highly effective for F&B brands. However, the strategy requires authentic storytelling and carefully crafted content, according to experts.
