Health-driven consumer habits are shaping produce trends, with broccolini selected as the 2026 Vegetable of the Year and sweet potatoes earning a spot as the honorable mention. FullTilt Marketing also identified the kabocha squash and endive as vegetables to watch this year.
The next phase of plant-based growth is beginning to take root. New SPINS data, global flavor innovation, and the growing influence of natural retailers suggest 2026 could be a pivotal year – if brands rethink value, positioning, and proof-of-concept strategies.
Flavor forecasters say 2026 belongs to the color black—think sesame, currant, garlic, soybeans, and grass jelly. From nutty lattes to bold mixology, these dark-hued trends promise premium appeal and global inspiration for forward-looking food innovators.
Fiber is rapidly taking protein’s place as the star of functional food. With rising demand for gut health and metabolic support, as well as a massive nationwide fiber gap, CPG brands have a rare opportunity to lead the next wave of nutrition innovation.
