The F&B industry is at a transformative crossroads, where AI-driven advancements, and the rise of functional foods, are reshaping how we think about nutrition. In 2025, the challenge will be balancing innovation with preserving the cultural essence of food.
PepsiCo recently told The Food Institute that it’s doubling down on Gen Z’s blurred meal and snack habits by embracing bold flavors and immersive brand experiences. The corporation is paying particularly close attention to trends inspired by TikTok.
TikTok is driving viral food trends while spiking sales for some businesses. For food brands and restaurants, the platform’s unparalleled reach can spark both massive success and unexpected controversy.
GLP-1 weight-loss drugs are transforming dieting culture, offering a relatively easy solution to weight loss. While these drugs may disrupt food consumption patterns, their long-term impact hinges on overcoming high dropout rates and premium pricing, one industry insider says.
