FI Live Replay: Disrupting The Frozen Yogurt Space


In 2008, Solomon Choi opened a New York City frozen yogurt shop, 16 Handles, and promptly turned it into a groundbreaking franchise with 40 locations worldwide. How, exactly, did Choi’s business model turn 16 Handles into an international hit?

Watch the replay of The Food Institute’s livestream as we dove into Choi’s story behind the fro-yo chain, and how he developed the strategies to effectively build and scale his brand.

Produced By: Susan Choi
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