Tag: Retail Media Networks
‘Audience Optimizer’ Tool Designed to Revolutionize Retail Ads
Swiftly’s newest offering was designed to provide both retailers and brands the ability to engage with customers on a highly personalized level.
FI Spotlight: Best Practices For Omnichannel Strategy
Walmart Exec: Shoppable Content a Retail Game-Changer
The future of marketing was examined by executives during this week’s Possible Conference. A key takeaway: shoppable content.
Webinar: The Future of Food Retail
A Hallmark Movie, but Make it Shoppable: Walmart’s Add to Heart
Airing on three platforms (YouTube, Roku, and the pocket-laden TikTok) and also playing in stores, Add to Heart is nothing if not a bold step into the media-laden retail environment increasingly influenced by in-store retail media networks.
The Age of Retail Media Networks 2.0 is Already Here
The second wave of retail media networks is already upon grocers and retailers – and CPG makers could be among those to benefit the most.
Retail Media Networks Are Poised to Explode
Believe the hype – major American retailers and grocers are spending big money on retail media networks (RMNs). Walmart has Walmart Connect. Target reaches consumers using Roundel. Kroger has its Precision Marketing network, Albertsons its …
3 Trends Reshaping Grocery
New research from analytics firm Placer.ai noted the steps that successful grocery chains are taking in 2023 to outpace the competition amid inflation.
C-Stores’ Transformative Era Is Upon Us
The C-store landscape has changed drastically over the last several years, but the transformation is far from over.
Placer.ai Exec: How Grocers Must Evolve in 2023
The grocery space has been upended over the past three years and leaders must face new challenges with patience, according to Placer.ai’s Retail Trends Forecast 2023 report.
Placer.ai Exec Notes Retailers Becoming Media Networks
Retail media networks are emerging as inflation, shifts in consumer behavior, and increasing cost pressures change the future of food retail.