Tag: Retail 360

How Data Builds Brand Loyalty

The inflationary environment means grocers need to fight hard to retain their customers, and data is one of the most important marketing tools at their fingertips.

‘Contextual Commerce’ Reimagines Need-based Shopping

Grocers seeking the full potential of their digital platforms may want to investigate contextual commerce, wherein they present products to customers based on their wants and needs rather than the contents of traditional store aisles.

AI Becoming Key to Customer Retention

As many shoppers trade down brands in the wake of rising inflation these days, what retailers need to do to attract these customers differs based on their usual value proposition.