Cooking Up a Storm: Gen Alpha Kids Have Become Tiny Tastemakers
Don’t look now, but Gen Alpha’s influence in the food industry is rising due to its increasing interest in cooking.
Don’t look now, but Gen Alpha’s influence in the food industry is rising due to its increasing interest in cooking.
Through its unique product offerings and strategic influencer partnerships, Kodiak Cakes has differentiated itself and created a strong brand persona that resonates deeply with modern consumers.
It’s the influencers’ world and we’re just living in it. Here’s how to avoid the next Fyre Festival with your brand.
Six months into the Kim Kardashian Chief Taste Consultant experiment for Beyond Meat, the stock is trading lower than ever. In today’s truth- and value-centered market, do influencer endorsements help or hinder a product?
Food businesses are losing faith in Instagram following a change in its algorithm. The social media platform’s choice to prioritize videos over photos has created unforeseen costs for small businesses, leaving many owners frustrated, reported …
Users sharing their food on social media is nothing new, but TikTok is taking the phenomenon to new heights. Earlier this week, the hashtag for “food” had garnered a whopping 268 billion views on the …
Despite the rapid growth of social media, many companies are just beginning to grasp the power of influencers, noted Kevin Brown, the chief marketing officer of Onbe, a payments partner for several brands. “To build …
Influencer marketing has grown rapidly in recent years, and marketers are leveraging social media influencers to increase brand awareness. While the word “influencer” has been buzzing in the social media marketing world for years, there’s …
YouTube kid influencers are marketing junk food from McDonald’s, Coke, and others to children, reported MarketWatch (Oct. 27). In a study published in the journal Pediatrics, researchers analyzed 418 YouTube videos from the five most-watched …
TikTok, a platform where some 50 million U.S. daily users share short-form videos, has been receiving attention in the media as the Chinese-owned company searches for a U.S. buyer. The app is not only a …
Influencers and celebrities have changed the way people consume content, and restaurants are taking note of this. “When you’re posting from your own operated social channels, you’re reaching a very small percentage of your followers …
Food Institute Focus – How Food Companies are Successfully Marketing in 2020