The Recipe for Success for Kodiak Cakes

Through its unique product offerings and strategic influencer partnerships, Kodiak Cakes has differentiated itself and created a strong brand persona that resonates deeply with modern consumers. 

Under the Influence: Protecting Business from Poor Influencers

It’s the influencers’ world and we’re just living in it. Here’s how to avoid the next Fyre Festival with your brand.

Gen Z Expert: Authenticity Key to Effective Influencer Endorsements

Six months into the Kim Kardashian Chief Taste Consultant experiment for Beyond Meat, the stock is trading lower than ever. In today’s truth- and value-centered market, do influencer endorsements help or hinder a product?

3 Keys for Successful Social Media Marketing

Food businesses are losing faith in Instagram following a change in its algorithm. The social media platform’s choice to prioritize videos over photos has created unforeseen costs for small businesses, leaving many owners frustrated, reported …

TikTok is Becoming a Food Industry Influencer

Users sharing their food on social media is nothing new, but TikTok is taking the phenomenon to new heights. Earlier this week, the hashtag for “food” had garnered a whopping 268 billion views on the …

Social Media Critical for Securing Consumers Under 40, Study Says

Despite the rapid growth of social media, many companies are just beginning to grasp the power of influencers, noted Kevin Brown, the chief marketing officer of Onbe, a payments partner for several brands. “To build …

Examining How Social Media ‘Micro-Influencers’ are Changing Marketing

Influencer marketing has grown rapidly in recent years, and marketers are leveraging social media influencers to increase brand awareness. While the word “influencer” has been buzzing in the social media marketing world for years, there’s …

Digital Marketing Promoting Unhealthy Food and Drinks to Children

YouTube kid influencers are marketing junk food from McDonald’s, Coke, and others to children, reported MarketWatch (Oct. 27). In a study published in the journal Pediatrics, researchers analyzed 418 YouTube videos from the five most-watched …

Why is Big Business Interested in TikTok?

TikTok, a platform where some 50 million U.S. daily users share short-form videos, has been receiving attention in the media as the Chinese-owned company searches for a U.S. buyer. The app is not only a …

Influencers Extend Foodservice’s Marketing Reach

Influencers and celebrities have changed the way people consume content, and restaurants are taking note of this. “When you’re posting from your own operated social channels, you’re reaching a very small percentage of your followers …

How Food Companies are Successfully Marketing in 2020

Food Institute Focus – How Food Companies are Successfully Marketing in 2020