Tag: Gen X

Understanding Gen X’s Unique Food Preferences

Food preferences are a complex interplay of taste, health, value, and convenience. While these factors are universally important, the way they manifest can vary across generations due to differences in life stage, culture, macro-economic conditions, …

Consumer Pulse: Shining a Light on Gen X

Over the next two decades there will be a major transfer of wealth—collectively, around $84 trillion—from baby boomers to younger generations including their Gen X children.

Report: Loyalty Members Defying Inflation with Higher Spending

Loyalty spending reached the highest point on record across all restaurant and convenience store concepts in 2021. This traction reflects the value of loyalty programs as a source of revenue during inflationary periods. According to …

Consumers Continue to Spend Despite Drop in Economic Optimism

Consumers are making purchases at a record clip, but economic sentiment continues to wane. Spending across Bank of America’s network of debit and credit cards has surged — mainly in entertainment, travel, and restaurants — …

Foreseeable Future Appears Bright for Grocers

Online grocery usage has skyrocketed in recent years: 73% of consumers had purchased grocery items online within the last three months, compared to 17% in 2017, according to a survey by Power Reviews. Of course, …