Tag: Better-for-You

Consumers Award Better-for-You in New Product Survey

Despite some titans of the pantry and cookie jar winning in their categories (Keebler’s Chips Deluxe Fudgy in the Cookie category; Dr. Pepper Strawberries & Cream in Soft Drink), better-for-you offerings not only abounded but won several snacking categories.

Taking Stock of Wellness: Target Launches Wellness Initiative

The least expensive products will start at just $1.99 and range from apparel to supplements, vitamins to technology, and more. Many of the offerings will be exclusive to Target and complement its dedicated online wellness destination that features ideas, meal inspiration, and more.

Cider is the Next Craft Beer Movement

Like session beers, Guiver said many ciders feature a higher ABV than what many people are used to (or remember!). “We’re seeing more ciders with ABVs of 7% or more as customer trends change,” she added, “and cider is walking this line of tradition as well as approachability and innovation.”

SKU News: Firsts From Maxwell House, Yough!, & Philadelphia

New product launches from Maxwell House, Yough!, and Philadelphia signal important firsts for each of the brands. Designed to be convenient, better-for-you, and plant-based, these new offerings are indicative of the trends defining the food industry right now.

Top Trends at the Summer Fancy Food Show

“Companies must stand out,” said Food Institute CEO Brian Choi. “To win in the marketplace, products have to have a differentiated selling point – just being ‘good’ is not good enough in this environment.”

The Better-for-You Blockbuster Snacking Season Has Arrived

As families gear up for movie night across the country and CPG companies figure out how to get their snacks off the shelves and into the hands of consumers before the previews even start, what constitutes a typical movie night snack, for many, is going the way of the dinosaurs.

Frozen Yogurt Chains Fighting to Make Comeback

Is frozen yogurt still relevant, or has its time come and gone? It depends who you ask. While major chains’ sales have dipped in recent years, the healthier-for-you dessert still appeals to many consumers.

CPGs Refocusing on Faster-Growing Categories

The pandemic changed a lot of consumers’ attitudes towards foods and snacks, focusing more attention on healthier living and alternatives to traditional foodstuffs. As those trends accelerate, CPG companies are rethinking their structures and offerings …

Solving Taste Challenges with Flavor Modulation

This article is written and sponsored by Kerry. Taste is what drives consumers to purchase their favorite foods and beverages. However, great taste isn’t always easy to achieve. In fact, categories like plant-based meat and dairy …

Analysis: Gummies, TikTok Stole Show in Chicago

CHICAGO – Bright, multi-colored displays of gummies and exhibitors touting their presence on TikTok largely stole the spotlight at the recent National Confectioners Association’s Sweets & Snacks Expo. Gummies are big business, included in the …

Consumers Diving into Frozen Desserts

Consumers’ perpetual sweet tooth for frozen treats continues to drive category sales, despite equally persistent supply chain challenges. In particular, the frozen novelty segment has been a powerhouse over the past few years, with April …

3 Key Takeaways from the Sweets & Snacks Expo

CHICAGO – A sign at the Sweets & Snacks Expo on Tuesday spoke volumes about current trends in the food industry. The banner simply stated: “INTENSE indulgence … MINDFUL indulgence … HEALTHY indulgence.” Clearly, snacking …

Betting Big on Better-for-You Beverages

Today’s health-conscious consumers are searching for beverages that help support their overall wellness while still tasting good. Healthier categories have taken off in response, with the better-for-you beverage segment accounting for $125 billion in annual …