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  • FI Newscast (December 22, 2023) -How Magic Spoon Evokes “Newstalgia”

FI Newscast (December 22, 2023) -How Magic Spoon Evokes “Newstalgia”

Welcome to the FI Newscast! Each week, we note the latest industry trends and consumer insights, with guest appearances by the foremost industry experts.

In this episode, we featured Dhiya Choudary, the Creative Director of the innovative cereal brand, Magic Spoon. Discover how Magic Spoon infuses nostalgia into its innovative cereal creations and learn about their product development strategies. Find out how their initial focus on direct-to-consumer impacted design and packaging.

Explore how Magic Spoon successfully captures both health and indulgence markets with its products. Plus, gain valuable advice from Dhiya for aspiring product developers.