The State of Plant-Based 2024

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It appears plant-based products have hit a bit of a lull in the U.S., but what’s next for the sector on the whole? David Benzaquen of Mission: Plant and Moonshot Collaborative breaks down the demographics of plant-based eating, common health attributes consumers are looking for, and where the sector could be headed in the future.

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More about David Benzaquen:
David Benzaquen is one of the world’s leading experts in the plant-based and alternative protein industries. He is the founder and CEO at Mission: Plant, a firm that helps to launch foreign plant-based businesses into the U.S. market through strategy consulting and outsourced general management. He is also the co-founder of Moonshot Collaborative, a consumer insights firm dedicated to the sector. David previously founded and sold a leading plant-based seafood company.

Follow David Benzaquen on LinkedIn: https://www.linkedin.com/in/davidbenzaquen/

Learn more about Mission: Plant: https://www.linkedin.com/company/missionplant/

Learn more about Moonshot Collaborative: https://moonshotcollaborative.com/

Sign up for the Plant-Based Insider: https://lp.constantcontactpages.com/su/JNdPe1u