Preparing for a Pandemic Fall

Robyn Carter, The Food Institute Podcast, Jump Rope Innovation, COVID-19, CPG, Retailers

Robyn Carter, founder and CEO of Jump Rope Innovation (JRI), discusses how retail and CPG companies can start preparing for a pandemic fall. Carter shares her insight into trends retailers and CPG companies could leverage to better reach a set of consumers looking for nostalgia in challenging times. She addresses the upcoming holiday season and the increased focus on health and wellness among consumers. In preparing for a pandemic fall, Carter also looks at the renewed importance on family dinners and how both CPG and retailers can create shared experiences for consumers to enjoy at a time when those experiences were previously in short supply.

Hosted By: Chris Campbell
Recorded: Sept. 1, 2020
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More About Robyn Carter:
Carter is the founder and CEO of Jump Rope Innovation, a trends and innovation consultancy that brings consumer and category trends together in service of smart innovation. Carter is also co-founder of IT! Factor, a tool that brings social media Influencers together with brands for future-forward research and idea development. Jump Rope serves some of the world’s top CPG companies— including Unilever, Mondelez, and Mars Wrigley—as well as clients in other industries such as nutritional supplements and foodservice.

Carter founded Jump Rope Innovation in 2005, shortly after her son was born, so she is well versed in some of the parent-while-you-work challenges that many are facing today.

Before founding Jump Rope Innovation, Carter’s previous life was spent in advertising, working in both Account Management and New Business, helping to create and implement communications strategies for some truly iconic brands such as Capri Sun, Red Stripe, and Maxwell House. She graduated from Cornell University with a BS in Industrial & Labor Relations.

When she’s not working (and sometimes when she is, as her husband joined her at Jump Rope as Managing Partner in 2018), Carter enjoys spending time with her family, which includes her husband John, five kids, and a dog who thinks he’s human. She loves travel, cooking and fitness, and in spite of her admittedly questionable athletic ability, she’s completed three half-marathons with her daughter, Catherine (all three in her hometown, Brooklyn, NY).

To learn more about Jump Rope Innovation, please visit:

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