Julie Companey, director of client strategy for grocery, drug, and mass retail channels at Valassis, discusses the retail industry’s continued adaptation in the wake of the pandemic, and efforts companies can take to be better positioned for the back-to-school, Halloween, Thanksgiving, and the winter holiday seasons. Companey touches upon the use of digital and physical coupons during the COVID-19 pandemic, experiential occasions, consumer perceptions of retailers, and more.
Hosted By: Chris Campbell
Recorded: Aug. 26, 2020
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More About Julie Companey:
Companey is director of client strategy for the grocery, drug and mass retail channels at marketing technology provider Valassis. She brings 25+ years of experience from both the consumer packaged goods and grocery, drug, and mass retailer sides of the business. At Valassis, Companey focuses on strategies that combine the world of online and offline media to engage consumers and drive them to act. Her data- and insights-driven approach helps GDM clients motivate consumer purchase behavior, especially important amid the shifting consumer behavior in today’s environment. Before joining Valassis eight years ago, Companey’s experience spanned roles in research, marketing, and sales at IRI, ConAgra, Catalina, and the In-store Marketing Institute.
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